Industry Key Terms
Quiz by Tess lewis
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10 questions
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- Q1What is the difference between mainstream and independent cinema?Mainstream cinema has larger budgets than independent cinema.Mainstream cinema is produced by major entertainment companies, while independent cinema is produced by smaller companies.Mainstream cinema focuses on niche markets, while independent cinema targets a larger audience.Independent production companies enter their films into local, national and international film festivals to gain exposure with distributors who may then buy the distribution rights whereas mainstream films may be promoted and marketed via merchandise and adverts having larger budgets due to investors.Mainstream cinema is more critically acclaimed than independent cinema.30s
- Q2What is the definition of social realism in film?Social realism is a genre of films that target mass, multiplex audiences.British social realism is a cinematic genre which developed throughout the 20th century, and is typically associated with niche, arthouse audiences rather than mass, multiplex audiences. British social realist films often seek to offer a ‘window on the world’ and represent contemporary social issues.Social realism is a style of filmmaking that uses special effects and illusions.Social realism refers to films that are based on fictional stories rather than real-life events.Social realism is a marketing strategy used to target specific demographic groups.30s
- Q3What is the definition of intertextuality?Intertextuality is the shaping of a text's meaning through the understandings of another text, either through deliberate strategies such as quotation, plagiarism or translation.Intertextuality is the practice of using social media to promote films.Intertextuality is a marketing technique used to target specific audiences.Intertextuality refers to the process of combining elements from different media platforms.Intertextuality is the use of product placement in films.30s
- Q4What is the definition of product placement in films?Product placement is a marketing technique used to target specific audience demographics.Product placement is the process of releasing films in different formats.Product placement is a form of advertising in which branded goods and services are featured in production that targets a large audience.Product placement is the practice of using hashtags to promote films on social media.Product placement refers to the use of special effects in films.30s
- Q5What is the definition of revenue in the context of the film industry?Revenue is the total amount of income generated by the sale of goods or services related to the company's primary operations.Revenue refers to the total number of tickets sold for a film.Revenue is the budget allocated for the production of a film.Revenue is the financial compensation received by actors and directors.Revenue is the profit generated by a film after deducting production costs.30s
- Q6What is the definition of synergy in the film industry?Synergy is the combination of elements to maximize profits within a media organization.Synergy refers to the process of releasing films in different formats.Synergy is a marketing strategy used to promote films on social media.Synergy is the practice of targeting specific audience demographics.Synergy is the financial compensation received by actors and directors.30s
- Q7What is the definition of convergence in the film industry?Convergence refers to the process of releasing films in different formats.Convergence is the financial compensation received by actors and directors.Convergence is the practice of targeting specific audience demographics.Convergence is the coming together of previously separated media industries and/or platforms; often the result of advances in technology whereby one device or platform contains a range of different features.Convergence is a marketing strategy used to promote films on social media.30s
- Q8What is the definition of funding in the context of the film industry?Funding is the financial compensation received by actors and directors.Funding is the budget allocated for the production of a film.Funding is the total income generated from the sale of goods or services related to the film's production.Funding refers to the money provided to spend on the production of a film.Funding refers to the profit generated by a film after deducting production costs.30s
- Q9What is the definition of vertical integration in the film industry?Vertical integration is a marketing strategy used to promote films on social media.Vertical integration is when a company owns multiple businesses in the same sector of the industry.Vertical integration is when a film is released in different formats.Vertical integration is the financial compensation received by actors and directors.Vertical integration is when a single company controls both the production and supply of a product.30s
- Q10What is the definition of oligopoly in the film industry?Oligopoly is a marketing strategy used to target specific audience demographics.Oligopoly is when a market is dominated by a small number of companies. For example, there is an oligopoly in Hollywood cinema.Oligopoly is when a single company controls both the production and supply of a product.Oligopoly is the financial compensation received by actors and directors.Oligopoly is when a company owns multiple businesses in the same sector of the industry.30s