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INNOVATION TOOLKIT OBSERVATIONS

Quiz by Kevin Choon Kiat Goh

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13 questions
Show answers
  • Q1
    When you are in observation and you notice behaviors that confuse you. E.g. A person is trying to open a beer bottle with his bare hands. What do you do?
    Stop observing because the user is not a good subject for observation.
    Wait until you think the user is finished has reached a good stopping point. Then the whole user behavior would make sense
    Go closer over the shoulder of the user and get a better view of what is going on
    60s
  • Q2
    During your observation and filling out your POEMS sheet? Which statement is correct?
    I would also share with the user I can try and see how they take to my cool product idea by telling them how they feel about it
    I’ll actively observe the user as they go through their experience with the product/services and document their individual experience, as each person has their own way
    I have seen this situation before. I can even write down predictions of the users actions
    I notice the user is having trouble with using the product. I’ll take the opportunity to write down solutions or bug fixes now
    60s
  • Q3
    Pick out the least-essential guiding point that you can use to make your observations beneficial
    Capture the actions in point form that the user take
    Video their actions to help you see more details
    Take handwritten notes
    Listen out and identify the user’s end goals of their product/service use
    60s
  • Q4
    Why do you think taking a video of the observation is especially good to use?
    It’s not. Because it will make the observer lazy and have an over reliance on the video and not allow the observer to view the whole context
    Because the observer will find the audio can shed more light onto the user’s actions
    Because it can help you playback and see the finer details of the actions of the user
    60s
  • Q5
    Why, when during the observation, you as the observer are advised not to come up with solutions or bug fixes?
    It is because the observer would miss out the proceeding actions that the user makes. The user may be going through a learning process that goes into error correction and solve the issue by themselves.
    Because this research method is built to tell the user told about the idea at that very moment so that they can stop doing the wrong way about it
    It is because while thinking of the solution, the observer might answered the difficulty with an idea altogether. No need to carry on.
    60s
  • Q6
    Why don’t we just ask the user how they use or describe the way they do things? (e.g. Use the washing machine; or purchase a meal at Burger King)
    Because, they user will tend to not reveal good and important details and only brush through the main points only. Leaving out the rest.
    Because they can explain in detail their experience well. Well enough for you to come up with an idea.
    Because, they tend to miss out the important details so that you can ask them more questions to pry out more details
    60s
  • Q7
    _______(BLANK)_______ data allows you to determine why your users may be having issues with using the specific product feature. (e.g. A person is standing over a hot water dispenser and spending some time understanding what to do.)
    Question Image
    Qualitative
    Quantitative
    Questionable
    Questioning
    45s
  • Q8
    Understanding your users' pain points is critical to product improvement.
    True
    False
    30s
  • Q9
    You are collecting data from observations to critically develop an opportunity. Which group of users would you not select to research?
    Representative sample of persons performing representative tasks
    Any person that uses the product/service
    Someone the observer knows who have shared concerns of the product/service design
    60s
  • Q10
    You are researching how users interact with wearable exercise equipment. Where should you observe their usage?
    At the gym as they prepare to exercise, when they exercise, when they end their session
    On their way to work
    In a controlled laboratory environment, where they are acting out their product use in front of researchers
    While they eat their lunch, and have the product on the table
    60s
  • Q11
    What should you (the observer) do when collecting information?
    Record these information on video only
    Keep what the users do or say in memory
    Write down what users do or say
    60s
  • Q12
    What information should you NOT include in your observations on the POEMS template sheet?
    My own valuable use-experience
    Pain & smile points
    Persona information (approx. age, sex, disposition of person, time of day)
    Insights gathered . The contextual occurrences surrounding the user's behaviour
    60s
  • Q13
    Turn this pain point into an opportunity statement: “When the user starts the jogging session, he spends quite some time to select all the songs on his iPhone.”
    Is there a way to provide an intuitive music selection feature to help with music selection for different occasions?
    Is there a way to create a direct shuffle application and include a Bluetooth, on the fly, music playlist selection to help this jogger?
    Provide a 1-button shuffle system on the phone home-screen
    60s

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