Phase 2 of the interior design process. A brainstorming or "what-if" phase that is creative and innovative. The designer explores and generates multiple ideas and multiple-design solutions based on the client program. Designer uses schematics- quick drawings to help envision floor plants, spaces, and more. Includes concept development, preliminary space planning, drawings, furniture, fixtures, and equipment, and budget projection. By the end of this phase the designer will have explored multiple design solutions and will provide the client with enough information to be able to select a proposed solution.