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International Market Segmentation

Quiz by Kavitha N V PSGRKCW

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13 questions
Show answers
  • Q1
    What is the primary purpose of international market segmentation?
    To reduce competition
    To minimize risks
    To maximize profits
    To enhance consumer understanding
    30s
  • Q2
    Which of the following is NOT a requisite of effective international market segmentation?
    Stable segments
    Accessible segments
    Identifiable and measurable segments
    Small and heterogeneous segments
    30s
  • Q3
    In the criteria for grouping world countries, which parameter is NOT mentioned?
    Economic grouping
    Demographical parameters
    Political grouping
    Social parameters
    30s
  • Q4
    What is one benefit of geographical segmentation of countries?
    It utilizes common socio-cultural traits for segmentation
    It focuses on the size of the population
    It considers linguistic homogeneity
    It categorizes countries based on their political systems
    30s
  • Q5
    Which major religions are mentioned for market segmentation based on different religions?
    Hinduism, Buddhism, Christianity, and Sikhism
    Christianity, Judaism, Islam, Zoroastrianism, and Shintoism
    Hinduism, Buddhism, Judaism, Christianity, and Islam
    Animism, Hinduism, Buddhism, Judaism, and Islam
    30s
  • Q6
    Which of the following is NOT a benefit of international market segmentation?
    It limits market expansion opportunities
    It improves product customization
    It enhances marketing effectiveness
    It allows for targeted advertising
    30s
  • Q7
    What is the main objective of psychographic segmentation in international marketing?
    To understand consumers' lifestyle, interests, and values
    To analyze consumers' purchasing behavior
    To identify consumers' geographic locations
    To measure consumers' income levels
    30s
  • Q8
    What is the purpose of demographic segmentation in international marketing?
    To measure consumers' brand loyalty
    To analyze consumers' purchase behavior
    To target consumers based on their characteristics such as age, gender, and income
    To identify consumers' geographic locations
    30s
  • Q9
    What is market targeting in international marketing?
    Expanding into new markets
    Developing marketing campaigns
    Selecting the specific segments to focus on and allocate resources towards
    Analyzing market research data
    30s
  • Q10
    What is the purpose of cultural segmentation in international marketing?
    To measure consumers' brand loyalty
    To identify consumers' geographic locations
    To target consumers based on their cultural beliefs, values, and behaviors
    To analyze consumers' purchase behavior
    30s
  • Q11
    What is the primary goal of international market research?
    To develop international marketing strategies
    To analyze competitors' strategies
    To gather information about foreign markets
    To increase market share
    30s
  • Q12
    What is the purpose of market segmentation in international marketing?
    To eliminate the need for market research
    To divide a broad target market into smaller, more manageable segments
    To reduce consumer options
    To increase competition among businesses
    30s
  • Q13
    Which of the following is a benefit of psychographic segmentation in international marketing?
    It focuses on consumers' geographic locations
    It analyzes consumers' purchasing behavior
    It measures consumers' income levels
    It allows businesses to understand consumers' motivations and preferences
    30s

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