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INTRO TO BBNW

Quiz by Celine Yue

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8 questions
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  • Q1

    What is Brand Building the Nestlé Way (BBNW)? 

    Analytical tool to measure your advertising ROI of your brand campaign

    A measurement tool to track consumer trends and patterns

    The communication golden rules for digital advertising

    Set of principles, language, approach, and tools to build on our brand

    10s
  • Q2

    Which of the following are the Core Fundamentals for BBNW?

    Strategic Content Territory, Brand Contribution Framework & Five Senses

    Target Consumer Portrait, Brand Essence & Properties, Packaging Design System & The Big Idea

    Target Consumer Portrait, Brand Contribution Framework, Brand Engagement Pilot, I2L

    Brand Essence, Portfolio Architecture, The Big Idea

    15s
  • Q3

    What is the core fundamental that is associated with the Blue Room (Know Your Consumers Deeply)?

    Consumer Experience Framework

    Target Consumer Portrait

    Brand Essence & Brand Properties 

    Strategic Content Territory

    10s
  • Q4

    What are the core fundamental plus that are associated with the Blue Room (Know Your Consumers Deeply)

    Five Senses, Strategic Content Territories

    Portfolio Architecture, Audiences, Brand Contribution Framework

    Consumer Experience Framework, Audiences, Category Growth Drivers

    Brand Engagement Pilot

    30s
  • Q5

    Brand Essence (core fundamental) is the DNA of a brand. What kind of information does a Brand Essence contain?

    Big Idea, Big Idea Brief, Campaign Idea, Activation & Personalisation

    Target Consumers, Brand Attributes, Brand Benefits & Brand Personality

    Encounter, Consideration, Purchase and Usage stage

    Brand properties on the 5 senses of Touch, Sound, Sight, Smell and Taste

    15s
  • Q6

    The Red Room: Where Big Ideas are brought to life to create engaging brand experience. How many stages are in Brand Engagement Pilot, BEP?

    1

    2

    4

    3

    10s
  • Q7

    Packaging Design System , Portfolio Architecture & Design to Delivery (D2D). Which room consists of such fundamentals?

    Mango room – Design a sustainable & innovative portfolio people love

    Turquoise room – Inspire with purpose, guide with Brand Essence

    Blue room – Know your consumer Deeply

    Red room – Create Engaging brand experience

    15s
  • Q8

    In the purple room, Idea to Launch, I2L supports all Innovation & Renovation and is optional for all brands

    True

    False

    10s

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