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Intro to International Marketing

Quiz by Kavitha N V PSGRKCW

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5 questions
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  • Q1

    Whichof the following is a key benefit of international marketing?

    Limitedmarket potential

    Increasedcustomer loyalty

    Highergrowth opportunities

    Reducedcompetition

    30s
  • Q2

    Whichof the following best describes international marketing?

    Marketing products and services across national borders

    Marketing products and services within a specific industry

    Marketing products and services within a single country

    Marketing products and services across different regions within a country

    30s
  • Q3

    Whichof the following is a factor that influences international marketing decisions?

    Domestic regulations only

    Economic stability within a single country

    Culturaldifferences

    Language barriers

    30s
  • Q4

    Which of the following market entry strategies involves a company directly investing in or establishing a presence in a foreign country

    Joint Venture

    Foreign Direct Investment

    Exporting

    Franchising

    30s
  • Q5

    Which of the following is a demographic factor that companies should consider in international marketing

    Income levels

    Exchanger rates

    Intellectual property laws

    Political Stability

    30s

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