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Key Concepts 1
Quiz by Tess lewis
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13 questions
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- Q1MastheadThe title of a newspaper or magazine at the head of the first or editorial page.30s
- Q2DenotationThe literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. The dictionary definition.30s
- Q3ConnotationAn idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word 'discipline' has unhappy connotations of punishment. The word 'sunshine' has connotations of holidays and family holidays.30s
- Q4DemographicsBreaking down society or a sample of people by characteristics such as age, gender, ethnicity, occupation, income and socio-economic status (quantitative means).30s
- Q5PsychographicsThe study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially used in advertising.30s
- Q6Target AudienceSpecific groups of people that media producers or advertisers want to reach.30s
- Q7Camera AngleThe height of the camera relative to the subject.30s
- Q8Cover linesThe articles inside the magazine are stated through cover lines, seen on the cover.30s
- Q9CodeA system of signs - verbal, aural or visual - used to convey meaning.30s
- Q10ConventionA generally accepted custom or an established rule.30s
- Q11Colour palletThe colours collectivity (all together) used on a page.30s
- Q12Symbolisesa sign or piece of information that represents or indicates something: the script font symbolised a personal, handwritten approach.30s
- Q13SignifiesTo be an indication of: the gold font signifies royalty and wealth.30s