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Key Concepts 1

Quiz by Tess lewis

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13 questions
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  • Q1
    Masthead
    The title of a newspaper or magazine at the head of the first or editorial page.
    30s
  • Q2
    Denotation
    The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. The dictionary definition.
    30s
  • Q3
    Connotation
    An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word 'discipline' has unhappy connotations of punishment. The word 'sunshine' has connotations of holidays and family holidays.
    30s
  • Q4
    Demographics
    Breaking down society or a sample of people by characteristics such as age, gender, ethnicity, occupation, income and socio-economic status (quantitative means).
    30s
  • Q5
    Psychographics
    The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially used in advertising.
    30s
  • Q6
    Target Audience
    Specific groups of people that media producers or advertisers want to reach.
    30s
  • Q7
    Camera Angle
    The height of the camera relative to the subject.
    30s
  • Q8
    Cover lines
    The articles inside the magazine are stated through cover lines, seen on the cover.
    30s
  • Q9
    Code
    A system of signs - verbal, aural or visual - used to convey meaning.
    30s
  • Q10
    Convention
    A generally accepted custom or an established rule.
    30s
  • Q11
    Colour pallet
    The colours collectivity (all together) used on a page.
    30s
  • Q12
    Symbolises
    a sign or piece of information that represents or indicates something: the script font symbolised a personal, handwritten approach.
    30s
  • Q13
    Signifies
    To be an indication of: the gold font signifies royalty and wealth.
    30s

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