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Q 1/20
Score 0
is a relatively permanent change in behavior caused by experience
20
consumer behaviour
behavioral recognition
Memory
Learning
Q 2/20
Score 0
casual, unintentional acquisition of knowledge
20
impromptu learning
Incidental Learning?
intentional learning
Frequency learning
20 questions
Q.
is a relatively permanent change in behavior caused by experience
1
20 sec
Q.
casual, unintentional acquisition of knowledge
2
20 sec
Q.
assume that learning takes place as the result of responses to external events. AKA Black box theory
3
20 sec
Q.
behavioral learning theory focus on how we respond to stimuli in the environment
4
20 sec
Q.
occurs when a stimulus that elicits a response is paired with another stimulus that initially doesn't elicit a response on its own
By Ivan Pavlov
5
20 sec
Q.
Unconditioned Stimulus(UCS) is something that is naturally capable of causing a response
6
20 sec
Q.
Conditioned Stimulus + Unconditioned Stimulus
7
20 sec
Q.
the drooling of the dogs due to a sound linked to feeding time in Pavlov's experiment is an example of...
8
20 sec
Q.
when a product is overexposed in the marketplace so that ts original allure is lost like Izod Polos is an example of...
9
20 sec
Q.
when pavlov's dogs heard the jingling of keys they thought they sounded like a bell and began salivating is an example of...
10
20 sec
Q.
when marketers add related products to an established brand
11
20 sec
Q.
occurs when we learn to perform behaviors that produce positive outcomes and avoid those that yield negative outcomes.
12
20 sec
Q.
in instrumental conditioning the person makes a response because it is instrumental to gain a reward or avoid punishment. This is hoe to remember the difference between...
13
20 sec
Q.
a popular technique that rewards regular purchasers with prizes that get better as they spend more
14
20 sec
Q.
External Inputs-Encoding-Storage-Retrieval
15
20 sec
Q.
a process of acquiring and storing it over time so that it will be available when we need it
16
20 sec
Q.
What does the traditional multiple store perspective assume?
17
20 sec
Q.
the act of combining small pieces of information into larger clusters of information with similar characteristics and meanings
18
20 sec
Q.
stores information we receive from our senses
A temporary form of Storage with very high capacity and usually lasts for only a couple of seconds
19
20 sec
Q.
a bittersweet emotions which the past is viewed with both sadness and longing
