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Learning unit 1: Marketing management

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18 questions
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  • Q1
    The geological space that exists between a consumer and manufacturer is known as the _______ gap.
    Information
    Time
    Space
    Value
    30s
  • Q2
    Fish are usually caught at the coast but they are consumed in all geographical areas, this is an example of a _______ gap.
    Space
    Value
    Information
    Time
    30s
  • Q3
    The gap between production and of consumption is known as the _______ gap.
    Information
    Value
    Time
    Space
    30s
  • Q4
    In order for litchis to be available the whole year round, distributors have to keep large stocks in cold storage to be distributed throughout the year , this is an example of a _______ gap.
    Information
    Value
    Space
    Time
    30s
  • Q5
    The gap that sellers and buyers must bridge in order to agree on an acceptable exchange rate is known as the _____ gap.
    Value
    Ownership
    Information
    Time
    30s
  • Q6
    If a buyer regards a price of R600 for a pair of Nike shoes to be acceptable, he or she will more than likely purchase the shoes, this is an example of the _____ gap.
    Information
    Time
    Value
    Ownership
    30s
  • Q7
    Which one of the following is the primary function/activity of marketing?
    Storage
    Selling
    Risk taking
    Transport
    30s
  • Q8
    The marketing function that entails holding goods in a temporary location until the goods are needed is known as ______
    storage
    Securing marketing information
    Risk taking
    transport
    30s
  • Q9
    The marketing function that deals with measures set in place to ensure that products or services are manufactured or made in such a way as to meet rules is known as _______
    Storage
    Standardising and grading
    Risk taking
    Transport
    30s
  • Q10
    The marketing function that deals with sellers that offer credit to customers to make it possible for them to buy their products are known as _______
    Risk taking
    Financing
    Standardising and grading
    Storage
    30s
  • Q11
    The marketing function that deals with organisations that need to try to match their supply of goods and services to those they estimate the consumers will want is known as ______
    Risk taking
    Storage
    Financing
    Standardising and grading
    30s
  • Q12
    The marketing function that deals with sellers gathering data about consumers in order to know who and where potential buyers are to help with decision making is known as ______
    Standardising and grading
    Risk taking
    Storage
    Securing marketing information
    30s
  • Q13
    Which of the following is known as exchange functions?
    Buying and selling
    Standardising and grading
    Financing and securing information
    Risk taking and storage
    30s
  • Q14
    Which one of the following marketing orientations focuses on low cost products that are readily available?
    Production
    Sales
    Product
    Marketing
    30s
  • Q15
    Which one of the following marketing orientations focuses on performance, innovation and quality?
    Product
    Societal
    Marketing
    Production
    30s

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