Learning unit 1: Marketing management

The geological space that exists between a consumer and manufacturer is known as the _______ gap.

Fish are usually caught at the coast but they are consumed in all geographical areas, this is an example of a _______ gap.

The gap between production and of consumption is known as the _______ gap.

In order for litchis to be available the whole year round, distributors have to keep large stocks in cold storage to be distributed throughout the year , this is an example of a _______ gap.

The gap that sellers and buyers must bridge in order to agree on an acceptable exchange rate is known as the _____ gap.

If a buyer regards a price of R600 for a pair of Nike shoes to be acceptable, he or she will more than likely purchase the shoes, this is an example of the _____ gap.

Which one of the following is the primary function/activity of marketing?

The marketing function that entails holding goods in a temporary location until the goods are needed is known as ______

The marketing function that deals with measures set in place to ensure that products or services are manufactured or made in such a way as to meet rules is known as _______

The marketing function that deals with sellers that offer credit to customers to make it possible for them to buy their products are known as _______

The marketing function that deals with organisations that need to try to match their supply of goods and services to those they estimate the consumers will want is known as ______

The marketing function that deals with sellers gathering data about consumers in order to know who and where potential buyers are to help with decision making is known as ______

Which of the following is known as exchange functions?

Which one of the following marketing orientations focuses on low cost products that are readily available?

Which one of the following marketing orientations focuses on performance, innovation and quality?