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15 questions
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- Q1"The process of communicating the value of a product or service to customers for the purpose of selling that product or service." is the definition of ...AdvertisingPublicityMarketingBranding30s
- Q2"Persuasive communication through purchased media to promote a product, service or idea on behalf of an identified organisation or sponsor" is the definition of …PublicityAdvertisingBrandingMarketing30s
- Q3"The creation of a clear and consistent message for a product, service or organisation or the articulation of an organisation's purpose." is the definition of ...PublicityAdvertisingBrandingMarketing30s
- Q4"Any news, media coverage and word-of-mouth opinion about an organisation's products, services or personalities, generated free of charge via third-party endorsements." is the definition of ...PublicityBrandingMarketingAdvertising30s
- Q5Which one of the following is correct with regard to publicity?Is used to cement expectationsAims to get media coverageIs an advertising toolMostly visual communication30s
- Q6Which one of the following is correct with regard to publicity?Persuades customers to buy the productDifferentiates between similar products in same categoryIt is a public relations communication toolIt is one of the most expensive forms of communication30s
- Q7Which one of the following is correct with regard to branding?Is an inexpensive form of communicationInforms customer that this is importantDifferentiates between similar products in same categoryIs a public relations communication tool30s
- Q8Which one of the following is correct with regard to branding?Used to communicate differences to the publicIt is a public relations toolEstablishes expectationsMostly written communication30s
- Q9Which one of the following is correct with regard to advertising?It is paid for communicationMostly written communicationInforms customer that this is importantIs an inexpensive form of communication30s
- Q10Which one of the following is correct with regard to advertising?The audience is seen as mostly objectiveIs an inexpensive form of communicationCommunicates differences between products to the publicPlacement is guaranteed30s
- Q11Which one of the following is correct with regard to advertising?Media controls the messageThe message is distributed for freeThe objective is exposureUsed to differentiate between similar products30s
- Q12Which one of the following is correct with regard to marketing?The immediate goal is mutual understanding or positioning with publicsLong term goal is positive perceptionsPromotes the transfer of products/services to the end userSuccess is measured by expressed public opinion or support30s
- Q13Which one of the following is correct with regard to marketing?Long term goal is positive perceptionsSuccess is measured by expressed public opinion or supportImmediate goal is sales and long-term goal is profitThe immediate goal is mutual understanding or positioning with publics30s
- Q14Which one of the following is correct with regard to public relations?Promotes the transfer of products/services to the end userLong term goal is profitThe immediate goal is salesImmediate goal is mutual understanding or positioning with publics30s
- Q15Which one of the following is correct with regard to public relations?The immediate goal is sales and the long term goal is profit.Assist the organisation and its stakeholders to mutually adapt to one another.The measure of success is number of sales or revenue generated.Promotes the transfer of products/services to the end user30s