Learning Unit 3 Theme 2

E-commerce is part of e-business.

E-business excludes transactions that generate demand for goods and services.

Outbound logistics, a primary activity in Michael Porter’s value chain, includes tasks associated with receiving, storing, and converting raw materials to finished goods.

Click-and-brick e-commerce struggles to incorporate online interaction.

E-commerce provides product acknowledgements through phone calls and faxes.

Government and nonbusiness organizations are prohibited from using e-commerce applications.

Universities are an example of nonbusiness organizations that use e-commerce applications.

Service and support are more important in e-commerce than in traditional commerce, given that e-commerce companies do not have a physical location to help maintain current customers.

The third-party exchange marketplace model is controlled by sellers and buyers.

In a buyer-side marketplace, a buyer, or a group of buyers, opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation.

Mobile commerce(m-commerce) predominantly relies on voice recognition and text-to-speech technologies.

One method of conducting voice-based e-commerce is using digital wallet.

The use of digital wallet is restricted to nonportable devices.

E-commerce is a subset of social commerce.

Group buying platforms constitute one category of mobile marketing.