Question 1

Which one of the following is an example of controlled media?

Accepted Answer

Fiona creates an advertisement for her flower shop and places it in the newspaper

Answer

A journalist covers the charity event that you are sponsoring

Answer

A customer posts a thank you note on Facebook

Answer

The CEO gives a speech at an open day

Question 2

Television is a form of ...

Accepted Answer

broadcast media

Answer

print media

Answer

support media

Question 3

Which ONE of the following is true with regard to controlled media?

Accepted Answer

The PR practitioner influence the message

Answer

The message is generally not paid for

Answer

An example is a public relations release

Answer

It is more creditworthy source of information

Question 4

Which ONE of the following is true with regard to controlled media?

Accepted Answer

An example is a website

Answer

The message is generally not paid for

Answer

PR practitioner has no influence over message

Answer

It is more creditworthy source of information

Question 5

Which ONE of the following is true with regard to controlled media?

Accepted Answer

Generally paid for by communicator

Answer

An example is a public relations release.

Answer

PR practitioner has no influence over message

Answer

It is more creditworthy source of information

Question 6

Which ONE of the following is true with regard to uncontrolled media?

Accepted Answer

An example is a public relations release

Answer

The PR practitioner influence the message

Answer

Generally paid for by communicator

Answer

An example is a website

Question 7

Which ONE of the following is true with regard to uncontrolled media?

Accepted Answer

It is more creditworthy source of information

Answer

The PR practitioner influence the message

Answer

An example is a website

Answer

Generally paid for by communicator

Question 8

Which ONE of the following is true with regard to uncontrolled media?

Accepted Answer

The message is generally not paid for

Answer

Least creditworthy source of information

Answer

An example is a website

Answer

The PR practitioner influence the message

Question 9

Which one of the following is NOT a category of radio stations?

Accepted Answer

Private service radio

Answer

Community radio

Answer

Public service radio

Answer

Commercial radio

Question 10

An advantage of radio is…

Accepted Answer

It is an instantaneous medium

Answer

Captivity and attention

Answer

Listeners can choose to avoid the message

Answer

Can visually display information

Question 11

An advantage of radio is…

Accepted Answer

Can reach different language groups

Answer

Listeners can choose to avoid the message

Answer

Can visually display information

Answer

Captivity and attention

Question 12

A disadvantage of radio is…

Accepted Answer

Ability to refer back

Answer

Reach different ethnic groups

Answer

It is portable

Answer

The cost of the medium

Question 13

A disadvantage of radio is…

Accepted Answer

Listeners can choose to avoid the message

Answer

Reach different ethnic groups

Answer

It is portable

Answer

The cost of the medium

Question 14

Timeframe, geographic and demographic distribution is part of the classification of …

Accepted Answer

Newspapers

Answer

Radio

Answer

Magazines

Answer

Television

Question 15

An advantage of newspapers is that …

Accepted Answer

it is less expensive than other mass media

Answer

it’s very specific in nature

Answer

the information ages quickly

Answer

it provides a level of prestige

Question 16

A magazine that is bought for entertainment and information is known as a …

Accepted Answer

consumer magazine

Answer

specialised magazine

Answer

business publication

Question 17

A magazine that focuses on specific events or activities is known as a …

Accepted Answer

specialised magazine

Answer

consumer magazine

Answer

business publication

Question 18

An advantage of magazines is that …

Accepted Answer

it provides a level of prestige

Answer

The cost is low to produce

Answer

The least expensive media

Answer

Frequency of publication

Question 19

Which one of the following is classified as support media?

Accepted Answer

Transit media

Answer

Mass media

Answer

Internal media

Answer

Television

Question 20

Which one of the following is classified as support media?

Accepted Answer

Directory advertising

Answer

Internal newsletters

Answer

Radio

Answer

Social media

Question 21

In the media planning process, impact, reach, frequency and continuity refers to the media …

Accepted Answer

objectives

Answer

brief

Answer

plan

Answer

strategy

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