placeholder image to represent content

Learning unit 6: Online public Relations

Quiz by

Our brand new solo games combine with your quiz, on the same screen

Correct quiz answers unlock more play!

New Quizalize solo game modes
26 questions
Show answers
  • Q1
    In the new meaning of PR the “P” stands for
    press, price and promotion.
    public, personality and product.
    positioning, perspective and personality.
    place, purpose and positioning.
    30s
  • Q2
    In the new meaning of PR the “R” stands for
    responsibility, release and regret.
    relationships, responsibility and rewards
    rewards, RSS and response.
    real, relationships and reach.
    30s
  • Q3
    New media channels created by organisations themselves which they use to market their products or services.
    Paid media
    Earned media
    Sold media
    Owned media
    30s
  • Q4
    Media that consumers create or existing media created by an organisation that consumers share.
    Owned media
    Earned media
    Sold media
    Hijacked media
    30s
  • Q5
    Media which the organisation owning the media invites others to use to place content on.
    Earned media
    Owned media
    Sold media
    Paid media
    30s
  • Q6
    Media that is ‘taken captive’ by consumers or the opposition and used in a negative way.
    Owned media
    Hijacked media
    Earned media
    Sold media
    30s
  • Q7
    A collection of pages on the Internet that contain information about a specific subject and published by an individual, a company or any organisation is known as a …
    Social networking page
    Press release
    Website
    Media room
    30s
  • Q8
    Which one of the following is NOT information that should be placed on an organisation’s media room?
    Executive biographies
    PR practitioner contact details
    Discussion forum
    Press release
    30s
  • Q9
    An informal or formal way of communicating text, visual images, hyperlinks to information, and documents in the form of attachments to stakeholders. This is the definition of a/an …
    Website
    Social network
    Newsletter
    Email
    30s
  • Q10
    Distributed internally and externally to stakeholders and are used to inform, entertain or persuade stakeholders about specific topics or issues
    Microblog
    E-newsletter
    Email
    Press release
    30s
  • Q11
    Email is easy to manage and is a fast way of sending and receiving information at a high cost.
    True
    False
    30s
  • Q12
    Email is secure and reliable transmission just like regular mail.
    False
    True
    30s
  • Q13
    The sending of regular mail via the postal service and making telephone calls are much more expensive than sending an email message
    True
    False
    30s
  • Q14
    As e-newsletters are emailed or hosted on a website and not printed or posted they are more expensive than normal newsletters
    True
    False
    30s
  • Q15
    It is possible to track how many e-newsletters are opened and visuals and audio can be incorporated
    True
    False
    30s

Teachers give this quiz to your class