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includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Measure skills
from any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
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- edit the questions
- save a copy for later
- start a class game
- automatically assign follow-up activities based on students’ scores
- assign as homework
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26 questions
Show answers
- Q1In the new meaning of PR the “P” stands forpress, price and promotion.public, personality and product.positioning, perspective and personality.place, purpose and positioning.30s
- Q2In the new meaning of PR the “R” stands forresponsibility, release and regret.relationships, responsibility and rewardsrewards, RSS and response.real, relationships and reach.30s
- Q3New media channels created by organisations themselves which they use to market their products or services.Paid mediaEarned mediaSold mediaOwned media30s
- Q4Media that consumers create or existing media created by an organisation that consumers share.Owned mediaEarned mediaSold mediaHijacked media30s
- Q5Media which the organisation owning the media invites others to use to place content on.Earned mediaOwned mediaSold mediaPaid media30s
- Q6Media that is ‘taken captive’ by consumers or the opposition and used in a negative way.Owned mediaHijacked mediaEarned mediaSold media30s
- Q7A collection of pages on the Internet that contain information about a specific subject and published by an individual, a company or any organisation is known as a …Social networking pagePress releaseWebsiteMedia room30s
- Q8Which one of the following is NOT information that should be placed on an organisation’s media room?Executive biographiesPR practitioner contact detailsDiscussion forumPress release30s
- Q9An informal or formal way of communicating text, visual images, hyperlinks to information, and documents in the form of attachments to stakeholders. This is the definition of a/an …WebsiteSocial networkNewsletterEmail30s
- Q10Distributed internally and externally to stakeholders and are used to inform, entertain or persuade stakeholders about specific topics or issuesMicroblogE-newsletterEmailPress release30s
- Q11Email is easy to manage and is a fast way of sending and receiving information at a high cost.TrueFalse30s
- Q12Email is secure and reliable transmission just like regular mail.FalseTrue30s
- Q13The sending of regular mail via the postal service and making telephone calls are much more expensive than sending an email messageTrueFalse30s
- Q14As e-newsletters are emailed or hosted on a website and not printed or posted they are more expensive than normal newslettersTrueFalse30s
- Q15It is possible to track how many e-newsletters are opened and visuals and audio can be incorporatedTrueFalse30s