Learning unit 7: Public Relations Communication Tools

Put the steps for planning sponsorship in the correct order:

The financial investment by an organisation in a person, event or activity in return for exclusive rights to promote itself in connection with that person, event or activity. This is the definition of ...

Achieving a competitive advantage and exclusivity is one of the reasons organisations get involved in sponsorships.

Cutting through the advertising clutter is one of the reasons organisations get involved in publicity.

Skilfully planned events or short-term incentives held over a specific period of time at specified locations in order to promote and encourage the sale of products or services of an organisation to a carefully selected audience. This is the definition of ...

Staff physically demonstrating how the product works or providing samples of the product for customers to take home or taste on site is an example of …

Providing customers with ‘loyalty cards’ to provide discounts and to inform them of pre-sales and exclusive offers is an example of …

Pens, T-shirts, caps and other items that display the organisation’s brand name are powerful giveaways to create brand awareness, this is an example of …

One of the roles of promotion is to proactively determine annual promotional strategies for the organisation, planning and implementing these not only to reach and involve its customers but to increase the volume of sales.

Linking of an organisation’s brand to specific meaningful sporting and cultural activities, as well as celebrating achievements of individuals or groups, by engaging a large number of internal or external stakeholders.

Reality shows is an example of …

Exhibitions and trade shows are an examples of …

Press clubs around the world annually chose a ‘Newsmaker of the Year’ and announce the winner at gala dinners this is an example of a sponsorship.

When an organisation focuses on a particular cause or issue that is of concern to them and its impact on the environment and society in which it operates, it is called ...

The task of the PR specialist to establish and develop good working relationships with journalists for the purpose of presenting information to various publics about an organisation’s mission, policies, achievements, products and services in a consistent, positive and credible way to promote, build and enhance its image and reputation. This is the definition of ...