Learning unit 7: Public Relations Communication Tools
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20 questions
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- Q1Put the steps for planning sponsorship in the correct order:Users re-arrange answers into correct orderJumble30s
- Q2The financial investment by an organisation in a person, event or activity in return for exclusive rights to promote itself in connection with that person, event or activity. This is the definition of ...sponsorshippublicityspecial eventspromotion30s
- Q3Achieving a competitive advantage and exclusivity is one of the reasons organisations get involved in sponsorships.FalseTrue30s
- Q4Cutting through the advertising clutter is one of the reasons organisations get involved in publicity.FalseTrue30s
- Q5Skilfully planned events or short-term incentives held over a specific period of time at specified locations in order to promote and encourage the sale of products or services of an organisation to a carefully selected audience. This is the definition of ...SponsorshipPublicityCorporate advertisingPromotion30s
- Q6Staff physically demonstrating how the product works or providing samples of the product for customers to take home or taste on site is an example of …Corporate advertisingSponsorshipPublicityPromotion30s
- Q7Providing customers with ‘loyalty cards’ to provide discounts and to inform them of pre-sales and exclusive offers is an example of …SponsorshipCorporate advertisingPromotionPublicity30s
- Q8Pens, T-shirts, caps and other items that display the organisation’s brand name are powerful giveaways to create brand awareness, this is an example of …Corporate advertisingSponsorshipPromotionPublicity30s
- Q9One of the roles of promotion is to proactively determine annual promotional strategies for the organisation, planning and implementing these not only to reach and involve its customers but to increase the volume of sales.TrueFalse30s
- Q10Linking of an organisation’s brand to specific meaningful sporting and cultural activities, as well as celebrating achievements of individuals or groups, by engaging a large number of internal or external stakeholders.Special eventSponsorshipPromotionPublicity30s
- Q11Reality shows is an example of …SponsorshipCorporate advertisingSpecial eventsPromotion30s
- Q12Exhibitions and trade shows are an examples of …SponsorshipCorporate advertisingSpecial eventsPromotion30s
- Q13Press clubs around the world annually chose a ‘Newsmaker of the Year’ and announce the winner at gala dinners this is an example of a sponsorship.FalseTrue30s
- Q14When an organisation focuses on a particular cause or issue that is of concern to them and its impact on the environment and society in which it operates, it is called ...SponsorshipAdvertisingCorporate advertisingPublicity30s
- Q15The task of the PR specialist to establish and develop good working relationships with journalists for the purpose of presenting information to various publics about an organisation’s mission, policies, achievements, products and services in a consistent, positive and credible way to promote, build and enhance its image and reputation. This is the definition of ...PromotionPublicityAdvertisingMedia relations30s
- Q16Something is considered to be newsworthy when there is a physical impact on the well-being of the community in which the organisation operates.FalseTrue30s
- Q17Any news, media coverage and word-of-mouth opinion about an organisation’s products, services or personalities, generated free of charge via third-party endorsements. This is the definition of ...SponsorshipAdvertisingPromotionPublicity30s
- Q18Publicity, when negative, is one of the most powerful instruments of enhancing the image of an organisation.TrueFalse30s
- Q19The difference between advertising and publicity is that the organisation can control where it advertises, whilst publicity is not in the hands of the organisation.FalseTrue30s
- Q20When working with brand ambassadors it is important to choose the right person to represent the brand of the organisation effectively to rise above the media clutter and competition in order to convince consumers of brand credibility.TrueFalse30s