Every text has its own 'media language' or ' 'conversations' which belong to that specific form. E.g. magazines have mastheads, tv dramas have credits.

The reader of a media text.

The literal or direct interpretation of a sign/symbol/word.

The suggested or implied meaning deduced from a word/sign/symbol.

The messages, implied and direct meanings suggested by a media text about a particular person or social group.

The large text of a newspaper or magazine, placed on the front page and identifying the brand name.

Often placed above or near the masthead, the sell line identifies and celebrates the main content style of the magazine.

A marketing device used to attract the reader. It's usually a word or phrase on the front cover that makes the reader want to read inside of the magazine.

Short statements found on the cover of the magazine that allude to or describe the articles inside. Their purpose is to entice the reader into picking up/buying the magazine. Generally there's a main one that's larger a few smaller ones.

This will be the biggest cover line and often links to the main image (together forming a splash). The line will either tell the audience about some content, or start the name of the cover star, thus becoming a model credit.

Text/copy quoted from an article and enlarged/placed in a prominent place to engage the audience.

A story designed to stand out from the rest of the page by using a different typeface and layout.

Any picture/photo/graphic used in a text.

Any written text.

A consistent production style (colours/fonts/layout) used by a publication such as magazines in order to present a recognisable and identifiable brand.

the typeface for word-processed text.

The hues and shades of any text, image, graphic or background in a text.

The arrangement and position of elements within a media text (usually print or web-published content).

Front covers are often arranged in three, invisible, verticle thirds, the left often features the most cover lines.

A coloured box behind some copy, usually to make the text stand out. It can be in any shape.

A coloured panel that stretches across the page, normally at the very to of the page or bottom. It is used to make content/UPS stand out in order to appeal to the audience.

The main story on the front page, accompanied by a main image or a main cover line.

The inclusion of an offer or reference to special information that has the potential to 'enhance the audience's life'.

The inclusion of a celebrity presented in such a way to suggest that the celeb enjoys or recommends the text.

Information about the contents of the magazine or newspaper.

Words or phrases on the cover of a magazine used to boast its status.

Promotional text presented in a highlighted corner area of a text ( like ears on the text).

When the media text speaks directly to the audience. This is done through the copy and the images. Most main images will feature a star looking directly into the camera, making the audience feel like they are looking at them. The cover lines will sometimes feature questions or personal pronouns to address the audience directly and make them feel more engaged.

Cover lines may use imperative language to read like a command, speaking directly to the reader.