A ________ is a wide spread of ideas, information, and even distorted facts for the purpose of leading the audience to think or behave in a certain manner.

________ are methods and approaches used to manipulate the consumer’s reasons and emotions and to induce the audience to believe in something or someone.

A kind of propaganda technique that uses big personalities such as experts and celebrities to endorse a product.

Uses ordinary people or trying to sound ordinary to sell something

Uses language and values deeply associated with the audience without supporting information and reason

Appeals attempt to persuade the target audience to join in and take the course of action that “everyone else is taking”

A type of propaganda in which the consumer gets another product or the same product twice for the purchase of the original product.

A technique used to stir the emotions of the audience to win their approval.

A propaganda technique that uses the common notion about family values, peace, love and freedom.

A technique that uses symbols that the viewers cherish and honour