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Q 1/14
Score 0
What is market research?
60
The process of collecting and analysing data about your target market
Q 2/14
Score 0
Define what primary market research is
60
Primary market research are methods of research that collects data directly from a market
14 questions
Q.
What is market research?
1
60 sec
Q.
Define what primary market research is
2
60 sec
Q.
Define what secondary research is
3
60 sec
Q.
What is qualitative data?
4
60 sec
Q.
What is quantitative data?
5
60 sec
Q.
Which of the following is not a type of primary market research?
6
60 sec
Q.
Which of the following is not a type of secondary research?
7
60 sec
Q.
Why should a business conduct market research?
8
60 sec
Q.
Market research is not all plain sailing, there are problems that can occur with it. Which of the following is not a problem with conducting market research?
9
60 sec
Q.
Write your own definition of what qualitative data is - tells you 'why'
10
60 sec
Q.
Write your own definition of what quantitative data is
11
60 sec
Q.
Which of the following is not an advantage of using qualitative data?
12
60 sec
Q.
Which of the following is an advantage of using quantitative data?
13
60 sec
Q.
Thomas Aveling is considering changing its school uniform, what methods of market research do you think would be suitable to conduct? Think about both primary and secondary methods...
