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Market research

Quiz by Hamza Hussain

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39 questions
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  • Q1
    What is the main purpose of market research?
    To understand consumer needs and preferences
    To promote brand awareness
    To eliminate competition
    To increase product prices
    30s
  • Q2
    Which of the following is a primary method of market research?
    Industry reports
    Competitor analysis
    Surveys
    Academic journals
    30s
  • Q3
    What is a focus group in market research?
    A one-on-one interview
    A type of online marketing
    A guided discussion among a selected group of people
    A quantitative survey methodology
    30s
  • Q4
    What does the term 'target market' refer to?
    A specific group of consumers a business aims to reach
    The entire global market
    All potential customers
    Competitors in the industry
    30s
  • Q5
    What type of research seeks to analyze past sales and market trends?
    Experimental research
    Primary research
    Qualitative research
    Secondary research
    30s
  • Q6
    Which of the following is a benefit of conducting market research?
    Elimination of all risks
    Guaranteed sales
    Immediate profit increase
    Informed decision making
    30s
  • Q7
    What is the purpose of a competitive analysis in market research?
    To eliminate all competitors
    To increase product prices
    To develop new advertising slogans
    To identify strengths and weaknesses of competitors
    30s
  • Q8
    What do we call the segment of the market that is most likely to purchase a product?
    Market barrier
    Market segment
    Market share
    Market trend
    30s
  • Q9
    What is the difference between qualitative and quantitative research?
    Qualitative research is always more accurate
    Qualitative research focuses on opinions, while quantitative research focuses on numbers
    Quantitative research only involves surveys
    Qualitative research cannot be analyzed
    30s
  • Q10
    Which of the following tools is commonly used for collecting data in market research?
    Television ads
    Business reports
    Retail displays
    Questionnaires
    30s
  • Q11
    What is the primary purpose of conducting primary market research?
    To analyze existing market trends
    To gather first-hand data directly from the target audience
    To review secondary research findings
    To study competitor strategies
    30s
  • Q12
    Which of the following is a common method of primary market research?
    Literature reviews
    Market analysis reports
    Surveys
    Industry journals
    30s
  • Q13
    What type of data does primary market research provide?
    Only quantitative data
    Qualitative and quantitative data
    Only secondary data
    Only qualitative data
    30s
  • Q14
    What is a key advantage of primary market research compared to secondary market research?
    It is generally less expensive
    It provides specific and up-to-date information tailored to the organization's needs
    It requires less time and effort
    It utilizes data from multiple sources
    30s
  • Q15
    Which of the following is NOT a method of collecting data in primary market research?
    Focus groups
    Interviews
    Data mining from existing databases
    Observations
    30s

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