
Market research
Quiz by Hamza Hussain
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39 questions
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- Q1What is the main purpose of market research?To understand consumer needs and preferencesTo promote brand awarenessTo eliminate competitionTo increase product prices30s
- Q2Which of the following is a primary method of market research?Industry reportsCompetitor analysisSurveysAcademic journals30s
- Q3What is a focus group in market research?A one-on-one interviewA type of online marketingA guided discussion among a selected group of peopleA quantitative survey methodology30s
- Q4What does the term 'target market' refer to?A specific group of consumers a business aims to reachThe entire global marketAll potential customersCompetitors in the industry30s
- Q5What type of research seeks to analyze past sales and market trends?Experimental researchPrimary researchQualitative researchSecondary research30s
- Q6Which of the following is a benefit of conducting market research?Elimination of all risksGuaranteed salesImmediate profit increaseInformed decision making30s
- Q7What is the purpose of a competitive analysis in market research?To eliminate all competitorsTo increase product pricesTo develop new advertising slogansTo identify strengths and weaknesses of competitors30s
- Q8What do we call the segment of the market that is most likely to purchase a product?Market barrierMarket segmentMarket shareMarket trend30s
- Q9What is the difference between qualitative and quantitative research?Qualitative research is always more accurateQualitative research focuses on opinions, while quantitative research focuses on numbersQuantitative research only involves surveysQualitative research cannot be analyzed30s
- Q10Which of the following tools is commonly used for collecting data in market research?Television adsBusiness reportsRetail displaysQuestionnaires30s
- Q11What is the primary purpose of conducting primary market research?To analyze existing market trendsTo gather first-hand data directly from the target audienceTo review secondary research findingsTo study competitor strategies30s
- Q12Which of the following is a common method of primary market research?Literature reviewsMarket analysis reportsSurveysIndustry journals30s
- Q13What type of data does primary market research provide?Only quantitative dataQualitative and quantitative dataOnly secondary dataOnly qualitative data30s
- Q14What is a key advantage of primary market research compared to secondary market research?It is generally less expensiveIt provides specific and up-to-date information tailored to the organization's needsIt requires less time and effortIt utilizes data from multiple sources30s
- Q15Which of the following is NOT a method of collecting data in primary market research?Focus groupsInterviewsData mining from existing databasesObservations30s