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Market Research Methods 6° (2° period)

Quiz by Sabrina Guerrero Negrete

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5 questions
Show answers
  • Q1
    Is one of the common ways to collect information conducted by the researcher himself, he can customize the research according to his specific needs that suits the business requirement.
    Primary Market Research
    Quantitative Research
    Qualitative Research
    Secondary Market Research
    30s
  • Q2
    Is the other way to collect information wherein the researcher gathers existing information through already available data sources. However, the available information does not make the task easier for the researcher as the biggest challenge is to find which information is relevant for the business.
    Primary Market Research
    Quantitative Research
    Secondary Market Research
    Qualitative Research
    30s
  • Q3
    There is a moderator who leads the discussion about a particular subject among a small group of 8 to 12 potential customers. The objective of the moderator is to make everyone participate in the discussion by showing pictures of potential advertisements or asking the participants for their opinion about the product or service after they have tried it.
    Focus Groups
    Interview
    Survey / Questionnaire
    Observation
    30s
  • Q4
    It is one of the most common techniques of gathering secondary data. The information is easily available on the internet that can be used by organization according to their requirement. There are a number of websites that hold a lot of information. It is to be noted that organizations should only consider trusted and authentic websites to gather information.
    Government and non-government agencies
    Information available on internet
    Public libraries
    Educational Institutions
    30s
  • Q5
    The researcher gathers feedback from potential customers conducted over phone, through email or personally.
    Focus Groups
    Interview
    Survey / Questionnaire
    Observation
    30s

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