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Market segmentation

Quiz by Marqita Williams

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What is the purpose of market segmentation?
29
To maximize overall market size
To reduce product costs
To identify and target specific customer groups with tailored marketing strategies
To eliminate competition

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4 questions

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Q1
What is the purpose of market segmentation?
To maximize overall market size
To reduce product costs
To identify and target specific customer groups with tailored marketing strategies
To eliminate competition
30s
Q2
What is the purpose of target market selection in market segmentation?
To determine which specific market segments to prioritize and focus on
To reduce advertising costs
To eliminate competition
To increase overall market size
30s
Q3
What is the main objective of market segmentation?
To reduce overall market size
To increase market competition
To standardize marketing strategies
To identify and target specific customer groups
30s
Q4
Which of the following is a primary benefit of effective market segmentation?
Higher production costs
Decreased market share
Increased customer satisfaction
Reduced competition
30s

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