Market segmentation

A marketing strategy that targets a specific segment of the market, often tailored to meet the unique preferences of that group.

The practice of grouping consumers based on their shared characteristics such as demographics, interests, or behaviors.

The process of splitting a broad market into smaller groups of consumers with distinct needs, characteristics, or behaviors to target them effectively.

A segment of a market characterized by consumers who have similar socioeconomic status and are likely to respond similarly to marketing strategies.

The division of the market based on where consumers are located, such as country, region, or city.

A type of market segmentation that categorizes consumers based on their lifestyle, values, interests, and attitudes.

The categorization of consumers based on their purchasing behavior, such as their buying patterns and frequency of purchase.

The practice of creating and promoting products or services to fulfill the specific needs and preferences of a chosen market segment.

The identification and selection of specific market segments that a company intends to pursue, focusing on those deemed most profitable or aligned with the company’s goals.

A strategy aimed at promoting products to the entire market rather than focusing on specific segments, often relying on mass communication techniques.