Marketing
Quiz by Joseph Chukwu
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10 questions
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- Q1Which of the following is a key element of the marketing mix?PromotionPriceDistributionProduct30s
- Q2What is the process of dividing a market into distinct groups based on similar needs, characteristics, or behaviors?Product differentiationMarket segmentationMarket targetingBrand positioning30s
- Q3Which of the following is NOT a factor to consider when determining the price of a product?Profit marginDemandCost of productionCompetition30s
- Q4Which of the following is an example of a promotional activity in marketing?Product designMarket researchAdvertisingCost analysis30s
- Q5Which of the following is NOT a component of the marketing mix?ProductCompetitionPricePlace30s
- Q6What does SWOT stand for in marketing analysis?Segmentation, Targeting, PositioningDistribution, Advertising, SalesMarket, Message, MediaStrengths, Weaknesses, Opportunities, ThreatsPrice, Product, Place, Promotion30s
- Q7What is the term used to describe the physical or virtual location where a product or service is made available to customers?PromotionProductPriceDistribution30s
- Q8Which of the following is an example of a demographic segmentation variable?AgeLifestyleGeographic locationBuying behavior30s
- Q9What is the term used for the process of creating a unique image and identity for a product or company in the minds of consumers?Marketing mixProduct differentiationBrand positioningMarket segmentation30s
- Q10What is the term used to describe the process of influencing potential customers to purchase a product or service?AdvertisingProductionMarketingSales30s