Marketing
Quiz by Amy Whitlatch
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8 questions
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- Q1The activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partner, and society at large.product managementmarketingmarketing strategy120sEditDelete
- Q2A specific group of consumers who have similar wants and needsmarketing mixmarketing strategytarget market120sEditDelete
- Q3Emotional buying motives are reasons to purchase guided by fact and logic.truefalse120sEditDelete
- Q4meaning that they are consumed at the same time they are producedheterogeneousinseparableintangibleperishable120sEditDelete
- Q5meaning that they have no physical formintangibleperishbleheterogeneousinseparable120sEditDelete
- Q6meaning that the availability of a service must match the demand for that service at a specific timeheterogeneousintangibleinseparableperishable120sEditDelete
- Q7All the decisions made about a given productproduct strategiesproduct planningscopeproduct positioning120sEditDelete
- Q8Distinguishing products from competing productsproduct planningscopeproduct strategyproduct positioning120sEditDelete