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Marketing

Quiz by Amy Whitlatch

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8 questions
Show answers
  • Q1
    The activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partner, and society at large.
    product management
    marketing
    marketing strategy
    120s
  • Q2
    A specific group of consumers who have similar wants and needs
    marketing mix
    marketing strategy
    target market
    120s
  • Q3
    Emotional buying motives are reasons to purchase guided by fact and logic.
    true
    false
    120s
  • Q4
    meaning that they are consumed at the same time they are produced
    heterogeneous
    inseparable
    intangible
    perishable
    120s
  • Q5
    meaning that they have no physical form
    intangible
    perishble
    heterogeneous
    inseparable
    120s
  • Q6
    meaning that the availability of a service must match the demand for that service at a specific time
    heterogeneous
    intangible
    inseparable
    perishable
    120s
  • Q7
    All the decisions made about a given product
    product strategies
    product planning
    scope
    product positioning
    120s
  • Q8
    Distinguishing products from competing products
    product planning
    scope
    product strategy
    product positioning
    120s

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