Marketing & Advertising - Black
Quiz by Roger Rich
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10 questions
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- Q1Fill in the blank: Item of publicity to promote a product or service in newspapers, magazines, on TV, etc. is a definition of ___________.AuralAdvertisingMarketingPromotion120s
- Q2Fill in the blank: The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants is a definition of ___________________.MarketingAdvertisingProduct DevelopmentIterate120s
- Q3The text or script to be spoken in an advertisement or a commercial.brandAIDAcopyimage120s
- Q4What you see/read in the commercial that helps promote the message and sell the product.VisualimageAuraltestimonial120s
- Q5What you hear in the commercial that helps promote the message and sell the product.Auralvisualbrandimage120s
- Q6The central idea that the creators of a commercial want the target audience to believe.consumermessagebenefitimage120s
- Q7True or False: The concept or perception of a firm or product held by the general public. → imageFalseTrue120s
- Q8True of False: The person who buys and uses a product or service. → CopyFalseTrue120s
- Q9True or False: When a private citizen (regular person) talks about the good qualities of a product to promote it. → TestimonialTrueFalse120s
- Q10The advantage of a product or service is called ___________.imagebenefitFAT-Pbranding120s