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Marketing & Advertising - Black

Quiz by Roger Rich

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10 questions
Show answers
  • Q1
    Fill in the blank: Item of publicity to promote a product or service in newspapers, magazines, on TV, etc. is a definition of ___________.
    Aural
    Advertising
    Marketing
    Promotion
    120s
  • Q2
    Fill in the blank: The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants is a definition of ___________________.
    Marketing
    Advertising
    Product Development
    Iterate
    120s
  • Q3
    The text or script to be spoken in an advertisement or a commercial.
    brand
    AIDA
    copy
    image
    120s
  • Q4
    What you see/read in the commercial that helps promote the message and sell the product.
    Visual
    image
    Aural
    testimonial
    120s
  • Q5
    What you hear in the commercial that helps promote the message and sell the product.
    Aural
    visual
    brand
    image
    120s
  • Q6
    The central idea that the creators of a commercial want the target audience to believe.
    consumer
    message
    benefit
    image
    120s
  • Q7
    True or False: The concept or perception of a firm or product held by the general public. → image
    False
    True
    120s
  • Q8
    True of False: The person who buys and uses a product or service. → Copy
    False
    True
    120s
  • Q9
    True or False: When a private citizen (regular person) talks about the good qualities of a product to promote it. → Testimonial
    True
    False
    120s
  • Q10
    The advantage of a product or service is called ___________.
    image
    benefit
    FAT-P
    branding
    120s

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