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Marketing - Assessment #1

Quiz by GERALDINE MANACMUL

Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)

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40 questions
Show answers
  • Q1
    Exchange of activities conducted by individuals or organizations for the purpose of satisfying human wants with the view of accomplishing its objectives.
    Advertising
    Market
    Marketing
    Promotion
    30s
    ABM_PM11-Iab-1
  • Q2
    The real objective of the business firm is to make profits
    infinite term
    short-term
    long-term
    short-term and long-term
    30s
  • Q3
    It is wise to know what is in the mind of the customers before starting any production activity.
    FALSE
    TRUE
    30s
  • Q4
    It refers to the trade of things or service of value between buyer and seller.
    Selling
    Market
    Exchange
    Place
    30s
  • Q5
    A form of marketing that focuses on customer retention and satisfaction.
    Traditional Marketing
    Content Marketing
    Email Marketing
    Relationship Marketing
    30s
  • Q6
    An information that interest the target group and help provide further help in the customer journey.
    Brand name
    Content
    Media
    Promotion
    30s
  • Q7
    Direct communication that gains insight into the lifestyles of your customers.
    Customer Service
    Content Marketing
    Email Marketing
    Social Media
    30s
  • Q8
    It's very important that correct information is communicated, at the right time, and to the right person.
    Email Marketing
    Content Marketing
    Contemporary Marketing
    Relationship Marketing
    30s
  • Q9
    It is also known as customer service.
    Customer Relations
    Customer Retention
    Customer Satisfaction
    Customer Response
    30s
  • Q10
    The process and manner by which a business develops, establishes, and maintain relationships with itss customers.
    Customer Response
    Customer Relations
    Customer Retention
    Customer Satisfaction
    30s
  • Q11
    The latest and most-supported technology is the newest and no less important aspect of customer relations.
    FALSE
    TRUE
    30s
  • Q12
    Customers want to know that they can rely on a business to be the same, wherever they go in so far as policies.
    Consistency of Service
    Marketing and Promotion
    Technology and Responsiveness
    Responsiveness and Customer Relations
    30s
  • Q13
    The "Why" behind marketing efforts.
    Marketing Strategy
    Marketing Planning
    30s
  • Q14
    The road, the execution plan
    Marketing Strategy
    Marketing Planning
    30s
  • Q15
    Describing how marketing goals will achieve business goals
    Marketing Planning
    Marketing Strategy
    30s

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