Exchange of activities conducted by individuals or organizations for the purpose of satisfying human wants with the view of accomplishing its objectives.

The real objective of the business firm is to make profits

It is wise to know what is in the mind of the customers before starting any production activity.

It refers to the trade of things or service of value between buyer and seller.

A form of marketing that focuses on customer retention and satisfaction.

An information that interest the target group and help provide further help in the customer journey.

Direct communication that gains insight into the lifestyles of your customers.

It's very important that correct information is communicated, at the right time, and to the right person.

It is also known as customer service.

The process and manner by which a business develops, establishes, and maintain relationships with itss customers.

The latest and most-supported technology is the newest and no less important aspect of customer relations.

Customers want to know that they can rely on a business to be the same, wherever they go in so far as policies.

The "Why" behind marketing efforts.

The road, the execution plan

Describing how marketing goals will achieve business goals

Layouting marketing campaign efforts on a tactical level

A marketing strategy should be created once you have an established marketing plans.

A marketing strategy should be created before you do any actual work.

A business environment that influences all business groups at large.

It affects a particular business only.

Factors that closely or distantly surrounds the business.

The "S" in COSMIC stands for?

The "P" in PESTLE stands for?

It refers to a systematic and objective study of problems pertaining to the marketing of goods and services.

Which is NOT included in the research design?

What is the first step in Marketing Research?

One of the most difficult tasks for marketing reasearch.

It is the decision processes and acts of people involved in buying and using products.

Consumers buy only necessary quantity of goods, which they need for regular use.

Consumers buy goods and services for their business needs.

Buyers and sellers in the organizational market must maintain extensive contact.

The person or persons who ultimately has the final say on what to buy.

These People suggests purchasing a product.

One of the simplest and most commonly used form of segmentation.

It is segmenting market according to lifestyle, personality traits, values, opinions, and interests of consumers.

It divides the markets by behavior and decision-making patterns.

The objective of this is to establish the image or identity of a brand or product.

A business strategy being used by companies where consumers expect the products to meet their needs and nothing more or less.

A business strategy that attempts to position itself in the minds of the consumers as a company that provide unique products.

It is used to show consumer perception of certain brands.