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Marketing Basics

Quiz by Callie Sanders

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21 questions
Show answers
  • Q1
    What is the primary goal of marketing?
    To maximize profit
    To reduce costs and expenses
    To increase market share
    To satisfy customer needs and wants
    30s
  • Q2
    Which of the following is NOT a component of the marketing mix?
    Feedback
    Price
    Place
    Product
    30s
  • Q3
    Which of the following is a key element of the marketing process?
    Target Market Segmentation
    Distribution
    Accounting
    Manufacturing
    30s
  • Q4
    What is the purpose of a SWOT analysis in marketing?
    To measure customer satisfaction
    To assess the company's strengths, weaknesses, opportunities, and threats
    To determine the pricing strategy
    To evaluate promotional activities
    30s
  • Q5
    What is the target audience in marketing?
    A specific group of consumers who are likely to be interested in a product or service
    The total market size
    The competitors in the industry
    The advertising agencies
    30s
  • Q6
    What is the purpose of market research in marketing?
    To negotiate pricing with suppliers
    To design product packaging
    To create catchy slogans
    To gather and analyze data about customers, competitors, and market trends
    30s
  • Q7
    Which of the following is an example of a marketing objective?
    Increasing brand awareness by 20% in the next quarter
    Reducing employee turnover rate
    Lowering production costs by 10%
    Improving customer service response time
    30s
  • Q8
    What is the purpose of a call-to-action in marketing?
    To showcase customer testimonials
    To analyze market trends and competitors
    To prompt the audience to take a specific action, such as making a purchase or filling out a form
    To provide information about the product or service
    30s
  • Q9
    Which of the following is an advertising technique that involves using famous personalities or celebrities to promote a product or service?
    Celebrity Endorsement
    Guerrilla Marketing
    Word-of-Mouth Marketing
    Viral Marketing
    30s
  • Q10
    What is the term used to describe a promotional strategy that involves offering consumers an incentive, such as a discount or free gift, to encourage immediate purchase?
    Product placement
    Sales promotion
    Direct marketing
    Content marketing
    30s
  • Q11
    What is the term used to describe an advertising technique where a product or brand is subtly featured within a TV show, movie, or other media?
    Billboard advertising
    Print advertising
    Radio advertising
    Product placement
    30s
  • Q12
    Which promotional tactic involves offering a free gift with purchase?
    Prizes, Sweepstakes, Gifts
    Discounting
    Product Placement
    Upselling
    30s
  • Q13
    What is the goal of a price promotion?
    To temporarily lower the price of a product to increase sales
    To target a specific group of customers
    To promote a new product launch
    To increase the quality of a product
    30s
  • Q14
    Why is identifying a target market important for a company?
    To expand into new markets and increase market share.
    To understand customer needs and preferences and develop targeted marketing strategies.
    To comply with legal regulations and maintain ethical business practices.
    To increase production efficiency and reduce costs.
    30s
  • Q15
    Which factor is NOT typically considered when identifying a target market?
    Demographic characteristics of potential customers.
    The company's preferred marketing channels.
    Geographic location and cultural factors.
    Psychographic traits and lifestyle preferences.
    30s

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