What is a marketing customer profile?

A detailed description of a business's ideal customers based on demographic, geographic, psychographic, and behavioral characteristics

A map showing the locations of all customers

A chart showing the sales revenue from different customer segments

A list of all customers who have purchased a product

How can businesses use marketing customer profiles to improve their products and services?

By tailoring products and services to meet the specific needs and preferences of their target customers

By reducing the quality of products and services

By increasing the price of products and services

By offering the same products and services to all customers

What are some examples of demographic characteristics that businesses consider when creating marketing customer profiles?

Age, gender, income, education level

Favorite music genre, favorite social media platform, favorite celebrity

Number of pets, preferred vacation destination, favorite sport

Favorite color, favorite food, favorite movie genre

How can businesses use behavioral characteristics in marketing customer profiles?

To understand customers' interactions with their products and services and tailor marketing strategies accordingly

To randomly target customers without analyzing behavior

To ignore customer behavior and focus only on demographics

To create generic marketing messages for all customers

What is the difference between demographic and psychographic characteristics in marketing customer profiles?

Demographic characteristics refer to basic traits like age and gender, while psychographic characteristics delve into values and lifestyle preferences

Demographic characteristics focus on geographic location, while psychographic characteristics focus on preferred communication channels

Demographic characteristics focus on interests and hobbies, while psychographic characteristics focus on income and education level

Demographic characteristics focus on social media activity, while psychographic characteristics focus on purchase history

What is the purpose of segmenting customers based on marketing customer profiles?

To better target specific groups of customers with customized marketing strategies

To randomly select customers for marketing campaigns

To ignore customer preferences and behaviors

To treat all customers the same way without differentiation

If a company is selling a car worth $90,000, which demographic profile would be the best market to target or most likely to buy the car?

Adults Aged 35-44, with an annuals income $90,000-$110,000

Students Aged 18-25, with an income of $30,000-$50,000

Adults Aged 25-34 with an income of $60,000-$75,000

Senior Citizen Adults aged 65+ with an annual income of $50,000-$70,000

Marketing Customer Profiles - Grade 9

C Consumers and customers C1 Market segmentation, targeting and positioning Learners will understand how and why B2B and B2C organisations segment the market, and how and why marketing activities are adapted according to the different segments identified. • Target market segmentation: o demographics – age, race, religion, gender, family size, ethnicity, income, education level, disability, socio-economic group i.e. socio-economic status, MOSAIC o geographic – location o psychographic – social class, attitudes, lifestyle and personality characteristics o behavioural – spending, consumption, rate of usage, loyalty status, desired benefits o B2B targeting – organisation size, scope, purpose, culture, type of product, industry type, budget holder/purchasing decision maker, budget size. C2 Consumer buying behaviour • Customer needs and wants: o functional benefits o emotional benefits o physiological benefits o luxury or necessity. • Consumer behaviour processes: o what, how much, when, why o impulse purchases o routine purchases o limited decision making o extensive decision making. C3 Customer profiles Learners will understand customer profiling within marketing practice. • External customer: a person or external organisation who buys products. • Internal customer: a person who is directly connected to the organisation, but not necessarily employed by them: o stakeholders o employees o shareholders. • Consumer: a person or business who uses the products they have bought or were bought for them. • Physical goods and intangible services. • Customer profiles: o demographics – age, gender, occupation, income, education o psychographic o behavioural – using web analytics to create user

Marketing customer relationship, customer percieved value and satisfaction. Types of customers , low margin and high margin, loyalty programs and club marketing

Marketing & Customer Value

Customer engagement marketing

Customer relationship groups ( butterflies, barnacles, true friends, and strangers) , and customer equity in marketing

Learning about segmentation, customer to business, customer to business , marketing mix and product life cycle

Related quizzes

Related quizzes