Marketing Environment
Quiz by Kamohelo Matina
Feel free to use or edit a copy
includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Measure skills
from any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
With a free account, teachers can
- edit the questions
- save a copy for later
- start a class game
- automatically assign follow-up activities based on students’ scores
- assign as homework
- share a link with colleagues
- print as a bubble sheet
9 questions
Show answers
- Q1Which of the following factors is NOT considered part of the marketing environment?Economic factorsPersonal beliefsTechnological factorsSocial factors30s
- Q2What does the term 'macro environment' refer to in marketing?Internal company policiesBroad forces that affect the overall environmentIndividual customer preferencesSpecific competitive actions30s
- Q3Which component of the marketing environment focuses on laws and regulations?Technological environmentSocial environmentEconomic environmentPolitical and legal environment30s
- Q4Which of the following is a key characteristic of the micro environment?Technological advancementsDirect interaction with customersCultural normsGlobal economic trends30s
- Q5Which factor in the marketing environment involves shifting consumer preferences and social trends?Political environmentTechnological environmentSocial environmentEconomic environment30s
- Q6What is the primary focus of market segmentation within the marketing environment?Dividing a market into distinct groups of buyersIncreasing overall sales volumeDeveloping universal marketing strategiesAnalyzing competitor strategies30s
- Q7Which of the following external factors can lead to changes in marketing strategies?Company cultureMarket trendsProduction costsEmployee training30s
- Q8What role does the economic environment play in the marketing environment?It involves competitor market sharesIt determines the legal regulations for advertisingIt influences consumer purchasing power and spending patternsIt focuses on company internal policies30s
- Q9Which aspect of the technological environment can significantly impact marketing strategies?Changes in consumer cultural valuesLocal competitive pricing strategiesFluctuations in currency exchange ratesEmergence of new digital platforms30s