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Marketing Environment

Quiz by Kamohelo Matina

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9 questions
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  • Q1
    Which of the following factors is NOT considered part of the marketing environment?
    Economic factors
    Personal beliefs
    Technological factors
    Social factors
    30s
  • Q2
    What does the term 'macro environment' refer to in marketing?
    Internal company policies
    Broad forces that affect the overall environment
    Individual customer preferences
    Specific competitive actions
    30s
  • Q3
    Which component of the marketing environment focuses on laws and regulations?
    Technological environment
    Social environment
    Economic environment
    Political and legal environment
    30s
  • Q4
    Which of the following is a key characteristic of the micro environment?
    Technological advancements
    Direct interaction with customers
    Cultural norms
    Global economic trends
    30s
  • Q5
    Which factor in the marketing environment involves shifting consumer preferences and social trends?
    Political environment
    Technological environment
    Social environment
    Economic environment
    30s
  • Q6
    What is the primary focus of market segmentation within the marketing environment?
    Dividing a market into distinct groups of buyers
    Increasing overall sales volume
    Developing universal marketing strategies
    Analyzing competitor strategies
    30s
  • Q7
    Which of the following external factors can lead to changes in marketing strategies?
    Company culture
    Market trends
    Production costs
    Employee training
    30s
  • Q8
    What role does the economic environment play in the marketing environment?
    It involves competitor market shares
    It determines the legal regulations for advertising
    It influences consumer purchasing power and spending patterns
    It focuses on company internal policies
    30s
  • Q9
    Which aspect of the technological environment can significantly impact marketing strategies?
    Changes in consumer cultural values
    Local competitive pricing strategies
    Fluctuations in currency exchange rates
    Emergence of new digital platforms
    30s

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