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Marketing general concepts introduction

Quiz by Bineeta Issac

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10 questions
Show answers
  • Q1
    What is the primary goal of marketing?
    To produce a wide variety of products
    To create customer value and build strong customer relationships
    To increase sales at any cost
    To conduct market research only
    30s
  • Q2
    Which of the following is NOT one of the 4 Ps of marketing?
    Price
    Place
    Product
    Profit
    30s
  • Q3
    What is market segmentation?
    The process of dividing a market into distinct groups of buyers
    A strategy for product distribution
    A technique for advertising
    A method for setting prices
    30s
  • Q4
    What does SWOT analysis stand for in marketing?
    Sales, Willingness, Objectives, Tactics
    Strengths, Weaknesses, Opportunities, Threats
    Scope, Wages, Outcomes, Trends
    Strategy, Worth, Operations, Timing
    30s
  • Q5
    What is the function of the marketing mix?
    To optimize the combination of elements that influence consumer purchasing decisions
    To outline the company's budget
    To determine employee salaries
    To create the company's organizational structure
    30s
  • Q6
    What is a target market?
    The overall marketing budget
    The products a company sells
    The total population of a country
    A specific group of consumers that a company aims to reach
    30s
  • Q7
    What is brand equity?
    The total sales of a brand
    The number of products a brand offers
    The company's annual revenue
    The value a brand adds to a product or service
    30s
  • Q8
    What is the purpose of advertising in marketing?
    To communicate information about products or services to consumers
    To manage customer relationships
    To analyze market trends
    To conduct sales transactions
    30s
  • Q9
    What does consumer behavior study?
    The legal regulations in advertising
    The processes and factors influencing how individuals select, use, and dispose of products
    The logistics of product distribution
    The impact of marketing budgets on sales
    30s
  • Q10
    What is the primary purpose of market research?
    To create advertisements for products
    To gather information about consumers and the market to inform business decisions
    To develop new product designs
    To train sales representatives
    30s

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