A generation or cohort is profoundly influenced by the times in which it grows up the music, movies, politics and defining events of that period. Marketers often advertise to a cohort by using images that were associated with one's ________________________________.

These consumers have been “wired” almost from birth – playing computer games, navigating the Web, downloading music, connecting with friends via instant messaging and mobile phones.

Marketers often overlook them even if they represent a wealthy target, possessing $1.2 trillion in annual spending power and controlling ¾ of country’s wealth.

This generation don't see themselves an "old" which makes it wiser for a marketer to capitalize offering products and services that are compatible with how they perceived themselves.

Approach recognizing that different ethnic and cultural segments have sufficiently different needs and wants to require targeted marketing activities, and that a mass market approach is not refined enough for the diversity of the market place.

Age, income, gender, ethnic background and family life cycle are all important factors of _____________ segmentation.

Amusement park is a gender-specific product. True or False?

Psychographics is the science of using psychology and __________________ to better understand consumers.

In __________________ segmentation, buyers are divided into different groups on the basis of psychological/ personality traits lifestyle or values.

Different levels of _______________ enhance or constrain a person’s expression of his or her primary motivation.

Among the four VALS group with higher resources this group are goal-oriented people who focus on career and family. They favor premium products that demonstrate success to their peers.

This VALS segmentation group with high resources are characterized as mature, satisfied, and reflective people motivated by ideals and who value order, knowledge and responsibility. They seek durability, functionality and value in products.

If you are among those young, enthusiastic and impulsive people who seek excitement. Thus you spend large part of your income on fashion, entertainment, and socializing you can be considered as:

The four group with lower resources according to VALS segmentation group are:

In this type of segmentation marketers divide buyers into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.

Mr. A has been wearing different clothing brands and fashion style. He is not keen to any brand. So long as he feels comfortable with his dress he buys it. In this case, Mr. A is what kind of loyalty status group?

Consumers who change loyalty from one brand to another are called: