Marketing Management SB Midterm 1
Quiz by Harold N. Noga
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10 questions
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- Q1This type of market segmentation divides the market into nations, states, regions, counties, cities, or neighborhoods.demographic segmentationlifestyle segmentationgrassroots segmentationgeographical segmentation60s
- Q2Marketing activities which concentrate on getting as close and personally relevant to individual customers.grassroots marketingresponsive marketingsocietal marketingdevelopmental marketing60s
- Q3This software is used to pinpoint the geographic locations of their customers to strategize such as in offering their products.customer cloning softwareprospecting softwaremarket demand softwaremapping software60s
- Q4Toothpaste brands such as Crest and Colgate offer variety of products to target kids, adults and older consumers. Why is this so?Consumers have different needs based on geographical considerations.Consumers cannot control the flow of demand in the market.Consumer wants and abilities change with age.Crest and Colgate want to have more sales by having different product varieties.120s
- Q5Marketers should be updated with what is happening to their prospect clients as it presents opportunities for them to help such prospect clients to cope with their needs and wants through their products. Thus marketers should be updated with their clients ____________________________.preferenceslife cyclelife stageage120s
- Q6In general men are more goal directed than women.TrueFalse60s
- Q7What is a market segment?A sub-group of consumers who share one, or a number of characteristics, which result in them having similar wants and needs.A market segment is every consumer.A market segment is group of consumers having unique and differentiated preferences.60s
- Q8Which is the benefits of Market Segmentation?It can help prevent products being promoted to the wrong peoples otherwise there may be resources wasted and possible losses.It does not allow a business to target particular groups with particular products.It allows the business to sell less products overall and perhaps decrease profit.120s
- Q9Which is an example of gender demographic segmentation?perfumeOPPO selfie expertnewspaperXBOX 360 gaming120s
- Q10This would allow the marketing team to break the market into sections by climate, density, market size, regions and cities.behavioral segmentationgeographic segmentationdemographic segmentationpsychographic segmentation60s