Marketing Mix
Quiz by Arielle Levine
Feel free to use or edit a copy
includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Measure skills
from any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
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- edit the questions
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25 questions
Show answers
- Q1A good, service, or idea that is created for the purpose of satisfying a need or want.Product30s
- Q2Basic requirement for survivalNeed30s
- Q3the desire for products or services that are not necessary, but which consumer's wish forWant30s
- Q4A tangible product used to satisfy human wantsGood30s
- Q5Performing a service for the consumer either because they do not want to do it or cannot do itService30s
- Q6An attempt to communicate a brand, product, or concept to the general public by creating a strong messageIdea30s
- Q7What the customer is chargedPrice30s
- Q8What the customer gives up in order to get what they wantValue30s
- Q9The cost of manufacturing a productProduction Cost30s
- Q10What the customer pays for the productSelling Price30s
- Q11The difference between the production cost and the selling priceProfit30s
- Q12the markup amount added to the cost of a product to cover the fixed costs of the retailer or wholesaler and leave an amount for a profitGross Margin30s
- Q13A type of business that buys goods in large amounts and resells them to other businesses in smaller lots.Wholesaler30s
- Q14a business who sells goods directly to consumersRetailer30s
- Q15The advancement of a product, idea, or point of view through publicity and/or advertising.Promotion30s