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Marketing mix and Research Quiz

Quiz by Prabhakor Tailor

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29 questions
Show answers
  • Q1
    Which element of the marketing mix involves deciding how a product will be priced?
    Promotion
    Product
    Price
    Place
    30s
  • Q2
    Which element of the marketing mix focuses on the methods used to communicate and promote a product?
    Product
    Price
    Place
    Promotion
    30s
  • Q3
    Which element of the marketing mix involves determining how a product will be distributed and made available to customers?
    Product
    Price
    Promotion
    Place
    30s
  • Q4
    Which element of the marketing mix refers to the characteristics and features of a product or service?
    Price
    Place
    Promotion
    Product
    30s
  • Q5
    Which element of the marketing mix refers to the activities involved in designing, creating, and delivering a product or service?
    Price
    Promotion
    Product
    Place
    30s
  • Q6
    Which element of the marketing mix involves determining the value proposition and positioning of a product or service?
    Place
    Product
    Promotion
    Price
    30s
  • Q7
    Which element of the marketing mix focuses on the monetary value assigned to a product or service?
    Promotion
    Place
    Price
    Product
    30s
  • Q8
    Which element of the marketing mix involves selecting the most appropriate channels and locations to make a product or service available to customers?
    Place
    Promotion
    Price
    Product
    30s
  • Q9
    Which element of the marketing mix focuses on the communication and interaction with potential customers to generate interest and drive sales?
    Place
    Price
    Product
    Promotion
    30s
  • Q10
    Which of the following is not a primary data source used in market research?
    Observations
    Surveys
    Government reports
    Interviews
    30s
  • Q11
    What is a sample in market research?
    The average price of a product
    A type of advertising strategy
    The total number of participants in a survey
    A subset of the population used to represent the whole
    30s
  • Q12
    What is a target market in market research?
    The average price of a product
    A specific group of consumers that a product or service is intended for
    The overall sales revenue of a company
    The total market size of a product
    30s
  • Q13
    What is a qualitative research method?
    In-depth interviews
    Data analysis
    Surveys
    Observations
    30s
  • Q14
    What is a SWOT analysis in market research?
    A comparison of market trends and consumer preferences
    A pricing strategy for a product
    An evaluation of an organization's strengths, weaknesses, opportunities, and threats
    A statistical analysis of sales data
    30s
  • Q15
    What is a focus group in market research?
    A target market segment
    A type of advertising campaign
    A small group of individuals gathered for a discussion on a specific topic
    A method to analyze sales data
    30s

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