Quizalize logo
placeholder image to represent content

Marketing MK/CM/MP/PI

Quiz by Jane Nelms

Feel free to use or edit a copy

includes Teacher and Student dashboards

Measure skills
from any curriculum

Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.

With a free account, teachers can
  • edit the questions
  • save a copy for later
  • start a class game
  • automatically assign follow-up activities based on students’ scores
  • assign as homework
  • share a link with colleagues
  • print as a bubble sheet

Our brand new solo games combine with your quiz, on the same screen

Correct quiz answers unlock more play!

New Quizalize solo game modes
65 questions
Show answers
  • Q1
    Which of the following is most likely to raise the price a business charges for its products:
    The business reduces the level of inventory.
    Several workers are laid off.
    A new law increases minimum wage.
    Efficiency is increased at the business.
    30s
  • Q2
    One situation in which it might be considered unethical for businesses to use advertising characters that appeal to children is if the businesses are advertising
    adult products.
    expensive toys.
    luxury services.
    low-quality goods.
    30s
  • Q3
    One advantage of using certain software programs in the process of determining price is that these programs allow businesses to find out what effect different prices will have on the
    bottom line.
    operating cost.
    target market.
    competition.
    30s
  • Q4
    In which of the following businesses would a separate department most likely be responsible for establishing prices:
    Hair salon
    Small boutique
    Chain store
    Local clothing store
    30s
  • Q5
    Which of the following is a consideration in the place element of marketing:
    Extending credit to customers
    Using sales promotion
    Choosing distribution channels
    Offering warranties or guarantees
    30s
  • Q6
    A characteristic of effective prices is that they must be
    low.
    high.
    competitive.
    inflexible.
    30s
  • Q7
    Which of the following is a type of software program that businesses often use to plan, modify, or customize products:
    Computer-aided design
    Remote access
    Freeform application
    Photo management
    30s
  • Q8
    Channels of distribution are necessary for the sale of goods and services to ultimate
    sales agents.
    consumers.
    wholesalers.
    retailers.
    30s
  • Q9
    Which of the following Internet-based marketing-research methods is most likely to raise an ethical issue regarding the users' right to privacy:
    Scan portals
    Cookies
    Banner ads
    Browsers
    30s
  • Q10
    To improve a business's effectiveness in providing customer satisfaction, the business's marketing activities and its other business functions should be
    contrasted.
    coordinated.
    publicized.
    eliminated.
    30s
  • Q11
    To improve a business's effectiveness in providing customer satisfaction, the business's marketing activities and its other business functions should be
    contrasted.
    eliminated.
    publicized.
    coordinated.
    30s
  • Q12
    Producers who eliminate all middlemen in the channel are said to be using __________ distribution.
    industrial
    consumer
    direct
    indirect
    30s
  • Q13
    Which of the following is an external factor that affects selling price:
    Production expenses
    Economic conditions
    Variable costs
    Marketing objectives
    30s
  • Q14
    Customers in cold climates who need warm clothes are an example of which of the following market segments:
    Psychographic
    Occupational
    Behavioral
    Geographic
    30s
  • Q15
    In order for a market to exist, consumers must have an unfulfilled desire for a product and
    have a specific brand preference.
    know who makes the product.
    have financial resources.
    know where the product is sold.
    30s

Teachers give this quiz to your class