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Marketing models

Quiz by Rahela Begum

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38 questions
Show answers
  • Q1
    Which marketing model focuses on the four Ps: product, price, place, and promotion?
    Market Segmentation
    Marketing Mix
    Consumer Behavior
    SWOT Analysis
    30s
  • Q2
    Which marketing model suggests that a company should focus on its core competencies and develop products or services that leverage those strengths?
    Product Life Cycle
    SWOT Analysis
    Market Segmentation
    Porter's Generic Strategies
    30s
  • Q3
    Which analysis tool is used to examine an organization's internal strengths and weaknesses as well as external opportunities and threats?
    Porter's Five Forces analysis
    PESTLE analysis
    Value chain analysis
    SWOT analysis
    30s
  • Q4
    Which analysis tool is used to identify and analyze the macro-environmental factors that can impact an organization?
    PESTLE analysis
    Value chain analysis
    SWOT analysis
    Porter's Five Forces analysis
    30s
  • Q5
    Which analysis tool is used to analyze the competitive forces within an industry?
    Value chain analysis
    SWOT analysis
    PESTLE analysis
    Porter's Five Forces analysis
    30s
  • Q6
    Which analysis tool examines an organization's internal strengths and weaknesses?
    PESTLE analysis
    Porter's Five Forces analysis
    Value chain analysis
    SWOT analysis
    30s
  • Q7
    Which analysis tool is used to assess the political, economic, social, technological, legal, and environmental factors affecting an organization?
    Value chain analysis
    PESTLE analysis
    Porter's Five Forces analysis
    SWOT analysis
    30s
  • Q8
    Which analysis tool focuses on understanding an organization's competitive position within its industry?
    Porter's Five Forces analysis
    SWOT analysis
    PESTLE analysis
    Value chain analysis
    30s
  • Q9
    Which analysis tool is primarily used to identify an organization's internal strengths and weaknesses?
    SWOT analysis
    Porter's Five Forces analysis
    Value chain analysis
    PESTLE analysis
    30s
  • Q10
    Which analysis tool is used to evaluate an organization's internal strengths and weaknesses and external factors such as opportunities and threats?
    Value chain analysis
    Porter's Five Forces analysis
    SWOT analysis
    PESTLE analysis
    30s
  • Q11
    What does the 'C' in the 5C model stand for?
    Collaboration
    Competition
    Company
    Customers
    30s
  • Q12
    What does the '5C' in the 5C model stand for?
    Customer, Company, Continuity, Collaboration, Context
    Consumer, Capability, Competition, Collaboration, Context
    Customer, Company, Competition, Collaboration, Context
    Customer, Company, Competition, Collaboration, Change
    30s
  • Q13
    Which concept is NOT part of the 5C model?
    Customers
    Competition
    Company
    Communication
    30s
  • Q14
    What is the formula for calculating gross profit margin?
    Net Sales - Cost of Goods Sold / Net Sales * 100%
    Net Income / Total Assets * 100%
    Net Sales / Average Total Assets * 100%
    Net Profit / Net Sales * 100%
    30s
  • Q15
    What is the formula for calculating net profit margin?
    Net Profit / Net Sales * 100%
    Net Sales - Cost of Goods Sold / Net Sales * 100%
    Net Income / Net Sales * 100%
    Net Income / Average Total Assets * 100%
    30s

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