Marketing & Production Concepts

Advertising is used to describe the strategies and techniques used to promote, sell, and distribute a product or service?

What is the concept of creating a unique image and name for a product in the consumers' minds?

Which marketing strategy involves offering free samples, coupons, or giveaways to encourage customers to try a product?

What is the process of systematically gathering, recording, and analyzing data about customers, competitors, and market trends?

Which of the following is a pricing strategy that involves setting a high initial price and gradually lowering it over time?

What is the term used to describe the process of influencing individuals or groups to purchase a product or service?

Which marketing strategy involves charging a price just below a certain level  in order to appear cheaper to the customer?

Which of the following is a marketing channel that involves selling products or services directly to consumers through digital platforms?

What does the '4 Ps' in marketing refer to?

Which type of goods are goods that are produced and consumed at the same time, such as services?

Which type of goods are goods that are expected to last for an extended period of time and provide benefits over a longer period?

Which element of the marketing mix refers to the physical goods or services that a company offers to customers?

Which element of the marketing mix involves determining how much a company charges for its products or services?

Which element of the marketing mix pertains to the location where customers can purchase a company's products or services?

Which element of the marketing mix focuses on coordinating all aspects of a company's marketing activities to satisfy customer needs and achieve organizational goals?