Marketing Quiz 2

A ___________ is a written document that specifies the marketing activities that will take place to achieve organizational objectives. 

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The process of gathering information about events and their relationships within an organization's internal and external environments.

The exchange of products, services or information between businesses, rather than between businesses and consumers (B2C)

________ is satisfaction delivered from the shape of a good or presentation for a service.

___________ of a product equals the ratio of a product's benefits to its costs.

_____________ is quantitatively parameters required to achieve quality for customers.

__________ is a way to establish an image of the brand or product.

Psychographic segmentation is a marketing segmentation based on lifestyles, personality traits, motives and values.

Marketing mix is the combination of controllable elements of a product's marketing plan designed to serve the target market. 

Refers to the way individuals or organizations buy and use goods and services. 

________________ is the process of separating the broader market into smaller markets that consist of similar groups of customers. 

_____________ is the process of gathering and analyzing market information for making marketing decisions. 

________________ is a clearly stated goal to be achieved  through marketing activities

______________________ is the market segmentation based on certain consumer behavioral characteristics, such as brand loyalty, price sensitivity, the benefits sought by a product, and occasions that stimulate purchases.