Marketing quiz
Quiz by xingying
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- Q1
Which of the following is not a function of PR?
Creating only internal messages to promote a positive image
Publicizing identical products and services
Using positive information to attract attention through news media
Maintaining relationships within the financial community
30sEditDelete - Q2
The companies can control what is being published
True
False
30sEditDelete - Q3
The combination of the marketing tactics: product, promotion, price, and place is known as
Target Mix
Marketing Mix
Product Mix
Promotional Mix
30sEditDelete - Q4
PR can address targeted group(s) through
KOLON SPORT
News Briefing
All of the above
Customer appreciation party
30sEditDelete - Q5
Which of these are NOT examples of traditional advertising?
Shopping bags
Direct mails
Billboards
Magazines
30sEditDelete - Q6
Promotional Mix helps differentiate you from your competition and drive sales
True
False
30sEditDelete - Q7
Nike sends you an email about an upcoming sale
Personal Selling
Sales Promotion
Public Relation
Advertising
30sEditDelete - Q8
Sales promotion is a _____ term tool used to stimulate consumer buying and effectiveness
Short
Mid
Long
Long and short
30sEditDelete - Q9
Assess the four parts of the promotional mix
Coupons, Billboards, Sales Contests, Giveaways
Advertising, Public Relations, Personal Selling, Sales Promotion
Advertising, Promotion, Coupons, and Billboards
Advertising, Pricing, Product, Promotion
30sEditDelete - Q10
What is any form of impersonal (one-way) paid communication in which the company is identified
Customer Service
Sales Promotion
Public Relations
Advertising
30sEditDelete - Q11
Advertising is the only from of ATL
False
True
30sEditDelete - Q12
Contests, samples, and coupons are all examples of
Premiums
Personal Selling
Novelty Items
Sales Promotion
30sEditDelete