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Marketing reserach and marketing mix

Quiz by Bineeta Issac

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10 questions
Show answers
  • Q1
    Which of the following elements is NOT part of the marketing mix?
    Price
    Product
    Public Relations
    Promotion
    30s
  • Q2
    What is the primary purpose of conducting marketing research?
    To increase production costs
    To understand consumer needs and preferences
    To create advertisements
    To limit product distribution
    30s
  • Q3
    Which of the following is NOT considered one of the 4 Ps of the marketing mix?
    Place
    People
    Price
    Product
    30s
  • Q4
    Which type of research focuses on gathering numerical data that can be quantified?
    Exploratory research
    Qualitative research
    Quantitative research
    Descriptive research
    30s
  • Q5
    Which of the following best defines 'target market' in marketing?
    All potential customers worldwide
    Any customers who show interest
    A specific group of consumers a business aims to reach
    The overall population of consumers
    30s
  • Q6
    What is a key benefit of using focus groups in marketing research?
    They produce large amounts of numerical data
    They are less expensive than surveys
    They provide qualitative insights from real consumers
    They eliminate bias in responses
    30s
  • Q7
    In the context of the marketing mix, what does 'Place' refer to?
    The design of the product
    The promotional activities planned
    The distribution channels used to deliver a product
    The pricing strategy applied
    30s
  • Q8
    What is the primary focus of qualitative research in marketing?
    Understanding consumer motivations and feelings
    Analyzing market size and growth
    Assessing sales performance
    Measuring consumer purchasing behavior
    30s
  • Q9
    Which of the following tools is commonly used to analyze and interpret marketing research data?
    Social media influencers
    Billboards
    Statistical software
    Customer service surveys
    30s
  • Q10
    What does the term 'branding' primarily refer to in marketing?
    Determining product pricing
    Analyzing market competition
    Developing logistic strategies
    Creating a unique identity for a product or company
    30s

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