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Marketing Revision

Quiz by Hannah Hughes

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11 questions
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  • Q1
    The approach that puts customers at the heart of the marketing process
    Market Orientation
    Product Orientation
    Asset led marketing
    30s
  • Q2
    Which of these is not a category in the Boston Matrix
    Moon
    Cash cow
    Stars
    30s
  • Q3
    The approach which focuses on both customers and the company's strengths
    Product Orientation
    Market Orientation
    Asset-led marketing
    30s
  • Q4
    At what stage of the PLC are sales at their peak
    Maturity
    Introduction
    Decline
    30s
  • Q5
    At what stage of the PLC are profits likely to be lowest or negative
    Introduction
    Growth
    Maturity
    30s
  • Q6
    What does USP stand for
    Usual Strong Point
    Unique Selling Point
    Ultimate Sales Price
    30s
  • Q7
    The method where price starts high then falls over time
    Loss leader
    Penetration Pricing
    Market skimming
    30s
  • Q8
    Losing money on one product to enhance sales of another is called?
    Psychological pricing
    Destroyer pricing
    Loss leader
    30s
  • Q9
    TV adverts are classed as?
    Above the line promotion
    Below the line promotion
    Tactical promotion
    30s
  • Q10
    Which of these is an example of Below the line promotion
    Direct mail
    Radio adverts
    TV adverts
    30s
  • Q11
    E-tailing involves selling products where?
    At a trade show
    In a shop
    Online
    30s

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