Marketing Revision
Quiz by Hannah Hughes
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11 questions
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- Q1The approach that puts customers at the heart of the marketing processMarket OrientationProduct OrientationAsset led marketing30s
- Q2Which of these is not a category in the Boston MatrixMoonCash cowStars30s
- Q3The approach which focuses on both customers and the company's strengthsProduct OrientationMarket OrientationAsset-led marketing30s
- Q4At what stage of the PLC are sales at their peakMaturityIntroductionDecline30s
- Q5At what stage of the PLC are profits likely to be lowest or negativeIntroductionGrowthMaturity30s
- Q6What does USP stand forUsual Strong PointUnique Selling PointUltimate Sales Price30s
- Q7The method where price starts high then falls over timeLoss leaderPenetration PricingMarket skimming30s
- Q8Losing money on one product to enhance sales of another is called?Psychological pricingDestroyer pricingLoss leader30s
- Q9TV adverts are classed as?Above the line promotionBelow the line promotionTactical promotion30s
- Q10Which of these is an example of Below the line promotionDirect mailRadio advertsTV adverts30s
- Q11E-tailing involves selling products where?At a trade showIn a shopOnline30s