Quizalize logo
placeholder image to represent content

Marketing sample questions

Quiz by shahbas banu

Feel free to use or edit a copy

includes Teacher and Student dashboards

Measure skills
from any curriculum

Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.

With a free account, teachers can
  • edit the questions
  • save a copy for later
  • start a class game
  • automatically assign follow-up activities based on students’ scores
  • assign as homework
  • share a link with colleagues
  • print as a bubble sheet

Our brand new solo games combine with your quiz, on the same screen

Correct quiz answers unlock more play!

New Quizalize solo game modes
15 questions
Show answers
  • Q1
    What type of research is primarily focused on exploring new areas and generating insights?
    Exploratory research
    Causal research
    Quantitative research
    Descriptive research
    30s
  • Q2
    Which type of research focuses on providing a detailed description of a situation or phenomenon?
    Qualitative research
    Descriptive research
    Causal research
    Exploratory research
    30s
  • Q3
    What does AIDA stand for in marketing principles?
    Action, Interest, Demand, Awareness
    Awareness, Interest, Desire, Action
    Awareness, Information, Decision, Action
    Attraction, Interest, Desire, Acquisition
    30s
  • Q4
    What is the purpose of using digital and social media marketing strategies?
    To engage with customers online
    To increase product costs
    To reduce product quality
    To eliminate traditional marketing
    30s
  • Q5
    What does the term 'services marketing' refer to?
    Market research methods
    Marketing of physical goods
    Marketing of intangible services
    Marketing strategies for non-profits
    30s
  • Q6
    Which type of research aims to describe characteristics or functions of a phenomenon?
    Secondary research
    Exploratory research
    Causal research
    Descriptive research
    30s
  • Q7
    What is the main purpose of market segmentation?
    To increase product prices
    To create a uniform marketing strategy
    The division of a market into different groups of customers with distinctly similar needs
    To reduce customer base
    30s
  • Q8
    What is positioning in marketing?
    Lowering prices
    Eliminating competition
    Designing the offering and image to occupy a distinct competitive position
    Creating a broad marketing strategy
    30s
  • Q9
    Which of the following is a phase in the AIDA model?
    Evaluating
    Desire
    Sampling
    Measuring
    30s
  • Q10
    What is one benefit of digital and social media marketing?
    It increases product costs
    It allows for targeted advertising to specific audiences
    It eliminates the need for traditional marketing
    It guarantees immediate sales
    30s
  • Q11
    Which research method provides data directly from the source?
    Exploratory research
    Descriptive research
    Secondary research
    Primary research
    30s
  • Q12
    Which type of research focuses on numerical data and statistical analysis?
    Qualitative research
    Exploratory research
    Quantitative research
    Descriptive research
    30s
  • Q13
    What type of research is primarily aimed at exploring new concepts or ideas?
    Descriptive research
    Quantitative research
    Causal research
    Exploratory research
    30s
  • Q14
    What is the primary goal of positioning in marketing?
    To occupy a distinct place in the minds of target customers
    To identify market segments
    To enhance product features
    To increase production efficiency
    30s
  • Q15
    Which type of research is used to identify cause-and-effect relationships?
    Descriptive research
    Exploratory research
    Qualitative research
    Causal research
    30s

Teachers give this quiz to your class