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Marketing Unit 1

Quiz by Sydney Paris

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28 questions
Show answers
  • Q1
    An emphasis on producing and distributing new products was characteristic of the:
    Sales Era
    Production Era
    Marketing Department Era
    Marketing Concept Era
    30s
  • Q2
    Which of the following is a marketing concept?
    Inventory management
    Profit margin
    Target market
    Employee training
    30s
  • Q3
    Which of the following is a marketing mix element?
    Competition
    Place
    Quality
    Advertising
    30s
  • Q4
    What is the term used to describe the process of creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders?
    Customer service
    Advertising
    Sales
    Marketing
    30s
  • Q5
    Which of the following is not a marketing basic?
    Productivity
    Price
    Promotion
    Product
    30s
  • Q6
    What is the goal of marketing?
    To manipulate customers into buying products
    To create and deliver value to customers
    To increase market share at any cost
    To maximize profits for the company
    30s
  • Q7
    What is the 4Ps of marketing?
    Positioning, Perception, Persistence, Public Relations
    Profit, Performance, People, Packaging
    Planning, Production, Process, Publicity
    Product, Price, Place, Promotion
    30s
  • Q8
    What is a target market in marketing?
    The total number of customers a company has
    The process of promoting a new product
    A specific group of consumers that a company aims to reach with its products or services
    A company's overall revenue and sales goals
    30s
  • Q9
    What is the difference between marketing and advertising?
    Marketing and advertising are the same thing and can be used interchangeably.
    Marketing encompasses all activities to create and deliver value to customers, while advertising is a specific promotional activity to communicate and persuade customers.
    Marketing is only concerned with sales, while advertising is focused on customer research.
    Marketing focuses on product development, while advertising focuses on pricing strategies.
    30s
  • Q10
    Which of the following is not one of the nine functions of marketing?
    Pricing
    Product management
    Human resources
    Promotion
    30s
  • Q11
    Which function of marketing involves determining the best price for a product?
    Pricing
    Product management
    Promotion
    Distribution
    30s
  • Q12
    Which function of marketing involves creating awareness and persuasive messaging for a product?
    Product management
    Promotion
    Pricing
    Selling
    30s
  • Q13
    Which function of marketing involves studying consumer needs and preferences?
    Market research
    Product management
    Promotion
    Financing
    30s
  • Q14
    Which function of marketing involves managing the movement and storage of goods from production to consumption?
    Financing
    Risk management
    Distribution
    Consumer behavior
    30s
  • Q15
    Which function of marketing involves managing the overall strategy and development of a product?
    Promotion
    Pricing
    Product management
    Selling
    30s

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