Marketing Unit 1 Test
Quiz by Claudia Jenkins
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24 questions
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- Q1XYZ Company noticed that the sales of iPads in blue have increased in sales. What can be the business determine about the iPads?Economic resourcesPopular productsCompetitors' activitiesResearch methods60s
- Q2What does applying the customer-orientation element of the marketing concept enable the business to do?Persuade customers to buy its productsOffer products that consumers want to buyProvide more products than consumers needCoordinate its marketing activities60s
- Q3Which market segment do customers in cold climates who need snow shovels and snow blowers represent?OccupationalBehavioralGeographicPsychographic60s
- Q4By increasing awareness of the need for environmental controls, what has marketing done?Made buying more convenientRegulated the standard of livingImproved the quality of lifeAdded usefulness to products60s
- Q5What does continuously monitoring internal marketing information enable businesses to do?Identify problemsInvestigate competitorsAnalyze economic changesEvaluate market share60s
- Q6Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?PlaceProductPromotionPrice60s
- Q7Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?SellingProduct/Service managementPromotionChannel management60s
- Q8Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?PricePromotionPlaceProduct60s
- Q9What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?Quarterly inventory statusMarket demographics analysisAccounts-payable summaryAnnual income statement60s
- Q10According to the marketing concept, which option shows company commitment?Teaching marketing to college marketing studentsLeaving marketing to the marketing departmentPricing a product to maximize profitability per itemSetting aside funds to research what customers want60s
- Q11A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18 to 34 years old. How is the business segmenting the market?By psychographicsBy behaviorBy demographicsBy geographics60s
- Q12What marketing career involves catching customers' attention, informing them of products and persuading them to buy?Public relationsMarketing researchProduct managementAdvertising60s
- Q13Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?BehavioralGeographicOccupationalPsychographic60s
- Q14To promote its summer menu, Danielle's Cafe plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?TrendStrategyTacticGoal60s
- Q15After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?PromotionSellingChannel managementProduct/Service management60s