XYZ Company noticed that the sales of iPads in blue have increased in sales. What can be the business determine about the iPads?

What does applying the customer-orientation element of the marketing concept enable the business to do?

Which market segment do customers in cold climates who need snow shovels and snow blowers represent?

By increasing awareness of the need for environmental controls, what has marketing done?

What does continuously monitoring internal marketing information enable businesses to do?

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?

What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?

According to the marketing concept, which option shows company commitment?

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18 to 34 years old. How is the business segmenting the market?

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?

Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?

To promote its summer menu, Danielle's Cafe plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

By monitoring its sales and its customers' buying habits, what is a business often able to identify?

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

What is at the center of all marketing activities?

What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?

What is one way that many businesses use the marketing information contained in sales reports?

What does the selling function involve that makes it so important?

What marketing career involves determining why customers do what they do

What is the overall reason that marketing strategies are designed and implemented?

Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?