Marketing: Unit 3.0
Quiz by Melinda Fornes
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38 questions
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- Q1A marketing function that involves obtaining, developing, maintaining, and improving a product.Product Service Management (PSM)30s
- Q2A strategy that creates a certain impression of a product in the minds of customers. For example, Nike's association with the NBA.Positioning30s
- Q3Development of products, Monitor existing products, Eliminate weak productsPSM Phases30s
- Q4Introduction, Growth, Maturity, DeclineLife Cycle Stages30s
- Q5Stage that promotes product awareness and special promotion.Introduction30s
- Q6Stage where Companies focus on customer satisfaction, awareness is there, and competition begins.Growth30s
- Q7The product's sales level off. More money is spent on competition during this stage.Maturity30s
- Q8During this stage sales start to decline. A company must decide to alter the product, discount, or discontinue product.Decline30s
- Q9Scanners at cash registers, touch screens,Point of Sale (POS) Systems30s
- Q10See imageHand-held devices at checkout, and30s
- Q11See imageUsed for debit/credit cards.30s
- Q12A customer can track an order. The CRM orCustomer Relationship Management30s
- Q13See imagebusiness can track customer satisfaction30s
- Q14Software that allows all parts of the company's management to be integrated.Enterprise Resource Planning Systems30s
- Q15Making products that are known to not last long, or change, so that people will need to replace them.Planned Obsolescence30s