A marketing function that involves obtaining, developing, maintaining, and improving a product.

A strategy that creates a certain impression of a product in the minds of customers. For example, Nike's association with the NBA.

Development of products, Monitor existing products, Eliminate weak products

Introduction, Growth, Maturity, Decline

Stage that promotes product awareness and special promotion.

Stage where Companies focus on customer satisfaction, awareness is there, and competition begins.

The product's sales level off. More money is spent on competition during this stage.

During this stage sales start to decline. A company must decide to alter the product, discount, or discontinue product.

Scanners at cash registers, touch screens,

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A customer can track an order. The CRM or

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Software that allows all parts of the company's management to be integrated.

Making products that are known to not last long, or change, so that people will need to replace them.

Unique features of a company and its products that are observed by the target market as significant and superior to the competition.

Developing a specific marketing mix to influence potential customers' overall perception of a brand, product line or organization in general.

A design, symbol, term, or word that identifies a company or product.

When consumers become aware of a brand and know a bit about it.

When consumers prefer to purchase a certain product brand based on their positive experience with the brand.

When the consumer insist on "their" brand and will not accept substitutes.

Unbranded products that are plainly packaged, have lower or standard quality, are sold at lower prices than branded products, and receive little or no promotion.

The manufacturer has assumed all responsibility of branding (logo, slogan, name, etc.).

A brand owned by an intermediary or store.

The way consumers see the brand, as compared to a competitive brand.

When a brand name is used for a new or improved product line.

Allows one company to use another's brand name, logo, or character for a fee.

Companies join forces to increase recognition, customer loyalty, and sales of both brands.

Involves using the same brand for related products in a product line.

Involves using different brands for products owned by one company.

Elements that are instantly recognized as belonging to a certain company or product

Elements that remind customers of brands and their values.

The behavior of your brand -- creates and maintains an emotional connection with customers (people buy what they relate to).

A path through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them that flow in the opposite direction (from consumer to the vendor).

A producer sells a product through just one middle man (intermediary) in a geographic area.

A producer sells a product through a limited number of middlemen in a geographic area

A producer sells a product through every available wholesaler and retailer in a geographic area.

Financial penalties assessed for a variety of problems.