Marketing vs Advertising Review

The process of getting goods and services to customers is called.....

A good, service, or idea is called the.....

Making customers aware of a product; advertising is a common method

Paid form of non-personal communication that is transmitted to a target audience through mass media is called

Compares the sponsored brand with one or more identified competing brands is called....

Outdoor advertising that allows many people to see it at low cost; operable 24 hours a day 

Promotes organizational images, ideas and political issues

Works well if your industry has a specialty publication that allows you to target a specific audience alternative to newspaper medium

Type of advertising that assures current users that they have made the right brand choice

Using words like amazing and incredible to make products seem more exciting

Using ads that make you laugh to catch attention to be memorable

Using images and sounds to appeal to your sight, touch, taste, etc

Featuring someone who says how the product worked for them

Using a product to solve something you worry about

A type of product advertising that focuses on stimulating demand for a product category