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MID TERM TEST BRO504

Quiz by isma zuriyya ismail

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10 questions
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  • Q1
    Which of the following definition can best describe the term “reach”?
    Reach is a heavy load of commercials aired in time periods when targeted homes or person are tuned in.
    Reach refers to the number of times the targeted homes or person exposed to a commercial.
    Reach is used to measure impressions in relation to the number of people in the audience for an advertising campaign.
    Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.
    30s
  • Q2
    Sales Executive handle two kinds of accounts, which include directly with the advertisers or with the advertising agencies.To successful generate initial and repeat sales to a Direct Account, the Sales Executive should take action before, during and after the talk. The following actions are done before the executive meets the advertiser, EXCEPT:-
    Make an appointment to meet according to their convenience.
    Identify the person in the organization who handles the prospect's advertising and is authorized to buy time and sign a sales contract.
    Send the order details to the traffic department for entry in the program log.
    Prepare a written interesting proposal.
    30s
  • Q3
    ____________ refers to broadcasting done from a location outside the studio. In radio, it is often used for special event, such as concert or sporting event, where the entire occasion is broadcast on location.
    Remote Broadcast
    Commercial Broadcast
    Public Broadcasting
    Networking Broadcast
    30s
  • Q4
    What is Publicity Stunt ?
    It is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.
    It is a planned event designed to attract the public's attention to the event's organizers or their cause.
    It is the process of forming an emotional or rational attachment between a person and a brand.
    It is a communication function that includes analysis and planning on how that brand is positioned in the market.
    30s
  • Q5
    What type of research if the study is focusing on the audience’s level of consumption on a particular program ?
    Product Research
    Environmental Research
    Experimental Research
    Content Analysis
    30s
  • Q6
    Nielsen rating is the audience measurement systems developed by the Nielsen Company, in an effort to determine the audience size and composition of television programming. Nielsen "sweeps" rating periods falls on
    November, February, May and July
    February, April, June and August
    January, Mac, April and July
    July, September, November and December
    30s
  • Q7
    It contains space for a week’s worth of responses. You, as a respondent have to fill it out every time you listen to the radio. You have to return it electronically or by mail to Arbitron. What type of research tool is that?
    Arbitron’s Recording Book
    Barter Advertising
    Arbitron’s Listening Diary
    Vendor Support Program
    30s
  • Q8
    What term that refers to the % of TV homes turn to a given station at a given time? This term is useful to advertisers who want to know how large an audience has seen their commercial.
    Share
    Frequency
    Rating
    Home Using TV
    30s
  • Q9
    To assess the station’s strengths and effectiveness for positioning itself in the market is one of the elements in conducting a _____________.
    SWOT Analysis
    Arbitron Listening Diary
    Benchmark Research
    Image Research
    30s
  • Q10
    Selling the right to broadcast a television or radio program to independent stations, has enabled the modern system of 24/7 broadcasting by providing producers of content with a consistent revenue stream, and stations with enough programming to satisfy their eager audiences. The statement refers to :
    Program Syndicators
    Rights Co-Operation
    Saturation Schedule
    Outsourcing Venture
    30s

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