Which of the following definition can best describe the term “reach”?

Sales Executive handle two kinds of accounts, which include directly with the advertisers or with the advertising agencies.To successful generate initial and repeat sales to a Direct Account, the Sales Executive should take action before, during and after the talk. The following actions are done before the executive meets the advertiser, EXCEPT:-

____________ refers to broadcasting done from a location outside the studio. In radio, it is often used for special event, such as concert or sporting event, where the entire occasion is broadcast on location.

What is Publicity Stunt ?

What type of research if the study is focusing on the audience’s level of consumption on a particular program ?

Nielsen rating is the audience measurement systems developed by the Nielsen Company, in an effort to determine the audience size and composition of television programming. Nielsen "sweeps" rating periods falls on

It contains space for a week’s worth of responses. You, as a respondent have to fill it out every time you listen to the radio. You have to return it electronically or by mail to Arbitron. What type of research tool is that?

What term that refers to the % of TV homes turn to a given station at a given time? This term is useful to advertisers who want to know how large an audience has seen their commercial.

To assess the station’s strengths and effectiveness for positioning itself in the market is one of the elements in conducting a _____________.

Selling the right to broadcast a television or radio program to independent stations, has enabled the modern system of 24/7 broadcasting by providing producers of content with a consistent revenue stream, and stations with enough programming to satisfy their eager audiences. The statement refers to :