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Midterm in Marketing

Quiz by Esmeralda Zulueta

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50 questions
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  • Q1
    Which of the following is not an example of demographic variables?

    age

    personality
    gender
    nationality
    30s
  • Q2
    It is the stage in which a company or firm selects the segments to whom it sells its products or services.
    market targeting
    market differentiation
    market positioning
    market segmentation
    30s
  • Q3
    It is a process in which companies or firms identify their particular target markets.
    market positioning
    market differentiation
    market targeting
    market segmentation
    30s
  • Q4
    Which of the following best describe features-based positioning?
    Calla is position as a more effective and cheaper detergent brand compared to Tide.
    Magic Sarap focuses on how it can be used for various types of dishes.
    Post it note pads are advertised for their special adhesive features which makes them stick to a surface for a long time.
    Clear shampoo is being used and marketed as a product for young consumers wanting to have dandruff-free hair.
    30s
  • Q5
    It is the stage where a larger target market is broken down into smaller groups of customers with similar characteristics and interests
    market targeting
    market positioning
    market segmentation
    market differentiation
    30s
  • Q6
    Which of the following best describes undifferentiated marketing?
    Companies sell a wide variety of products or products with highly generalized features
    Companies make sure their products cater to the needs of particular segments in the consumer market.
    Companies tailor its products or services to only one specific segment
    None of the above
    30s
  • Q7
    These variables are used for dividing the consumer markets according to the product usage of consumers and their attitude towards the brand.
    geographic
    psychographic
    demographic
    behavioristic
    30s
  • Q8
    It is defined as the general plan of action aligned with the company’s vision and goals.
    tactical marketing
    strategic marketing
    traditional marketing
    transactional marketing
    30s
  • Q9
    It is sum of all the internal and external forces that affect the way a firm operates, particularly its ability to build and maintain relationships with its target. customers
    macroenvironment
    competitive environment
    marketing environment
    microenvironment
    30s
  • Q10
    In this kind of market positioning, marketers sell their products or services according to the cultural practices or values that their target markets subscribe to.
    lifestyle positioning
    user-based positioning
    features-based positioning
    head-on competitive positioning
    30s
  • Q11
    It occurs when people decide to satisfy their needs and wants through exchange relationships.
    exchanging
    marketing
    buying
    selling
    30s
  • Q12
    It is the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.
    marketing hyperopia
    marketing urbia
    marketing myopia
    marketing phobia
    30s
  • Q13
    These are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
    market offspring
    market offerings
    market groupings
    market gatherings
    30s
  • Q14
    Which of the following statements best describes brand awareness?
    Brand awareness is building and maintaining lasting relationships with customers.
    Brand awareness is the extent to which a brand is recognized by potential customers and is correctly associated with a particular product or service.
    Brand awareness is a technique that uses the expertise of people who can provide the best answers to customers’ most challenging questions about the product or service.
    Brand awareness is evident when customers feel guilty about switching to another brand.
    30s
  • Q15
    These types of customers are not loyal to a specific brand because they keep on looking for the best deals which may lead to patronizing other brands.
    strangers
    butterflies
    true friends
    freeloaders
    30s

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