Which of the following is not an example of demographic variables?

It is the stage in which a company or firm selects the segments to whom it sells its products or services.

It is a process in which companies or firms identify their particular target markets.

Which of the following best describe features-based positioning?

It is the stage where a larger target market is broken down into smaller groups of customers with similar characteristics and interests

Which of the following best describes undifferentiated marketing?

These variables are used for dividing the consumer markets according to the product usage of consumers and their attitude towards the brand.

It is defined as the general plan of action aligned with the company’s vision and goals.

It is sum of all the internal and external forces that affect the way a firm operates, particularly its ability to build and maintain relationships with its target. customers

In this kind of market positioning, marketers sell their products or services according to the cultural practices or values that their target markets subscribe to.

It occurs when people decide to satisfy their needs and wants through exchange relationships.

It is the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.

These are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.

Which of the following statements best describes brand awareness?

These types of customers are not loyal to a specific brand because they keep on looking for the best deals which may lead to patronizing other brands.

Which of the following are the components of the traditional marketing mix?

Which of the following statement is true about basic marketing?

It pertains to an unexpected purchase or service experience that may go beyond the desire of customers.

These are types of customers who have needs that do not fit the company’s offerings.

By creating superior ___________, the firm creates highly satisfied customers who stay loyal and buy more.

It is the customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.

It is the satisfaction a consumer feels after making a purchase for goods or services relative to what she must give up to receive them.

Which of the following is the correct order of the marketing process? I. Understand the marketplace and customer needs and wants II. Construct an integrated marketing program that delivers superior value III. Design a customer value-driven marketing strategy IV. Build profitable relationships and create customer delight V. Capture value from customers to create profits and customer equity

The goals of this marketing may include creating awareness, building engagement, making a conversion or fostering loyalty.

It outlines the specific activities that are needed to achieve the goals of the organization.

It is defined as the general plan of action aligned with the vision and goals of the company.

Which of the following is an example of a strategic marketing?

It refers to the processes or activities necessary to protect the natural environment.

Which of the following is an example of a microenvironment factor?

Which of the following is an example of a macroenvironment factor?

It is the method of service delivery.

It refers to the influence of the purchasing power of the peso on the spending patterns and in the context of inflation.

Which of the following statement is true about marketing research?

Arrange the marketing research process. I. Determine the research methodology II. State the objectives III. Interpret the results IV. Present the results V. Gather data.

It gathers the original information directly through surveys, experiments, field tests, direct observation, focus group discussions, and interviews.

It involves reaching a better understanding of the research problem and identifying the variables to be measured.

It investigates the cause-and-effect relationship or why a change in one variable brings about a change in another

A consumer may buy a different brand of chips from the one he bought before because he wants to try new brand.

The consumer acquires as much information as possible about the product and makes extensive comparisons among the brands to determine the best product to purchase

A consumer manifests this type of behavior when purchasing products that are routinely used but with feather that do not significantly differ from other brands

Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

Place utility refers to the satisfaction derived by customers in availing of products or services on time.

Time utility refers to the availability of the products or service at accessible locations.

Methods of digital marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads.

In basic marketing, the company has already built a loyal group of customers that can help in the development of new products.

Products are characterized by intangible, perishable, inseparable, and homogeneous.

Cost refers to anything that can be given up to receive the desired product or service.

In basic marketing, a salesperson takes charge of selling the products or services to consumers.

Effective brand awareness is evident when customer feels guilty about switching to another brand.

Thought leadership is a technique that uses the experiences of people who can provide the best answers to the customers’ most challenging questions about the products or services.