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MIDTERM QUIZ 2 COMPETITIVE PROFILE MATRIX

Quiz by Harold N. Noga

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20 questions
Show answers
  • Q1
    The Competitive Profile Matrix (CPM) is a strategic analysis that allows you to compare your company to your competitors.
    False
    True
    30s
  • Q2
    Competitive Profile Matrix is a strategic management tool which:
    reveal an organizations' opportunities and threats relative to other competitors.
    know your strengths and weaknesses without considering other competitors.
    reveal an organizations' strengths and weaknesses relative to other competitors.
    discover existing opportunities
    45s
  • Q3
    After conducting the CPM a manager will be able to do the following except:
    identify possible opportunities to be maximized and threats to be minimized.
    Help you articulate your value proposition, as well as highlighting the value proposition of your competitors.
    Highlight the relative strengths and weaknesses of both your competitors and your organization.
    Inform in strategic decision making.
    45s
  • Q4
    Competitive Profile Matrix scores you against your competitors, each area of competitive importance.
    True
    False
    30s
  • Q5
    All factors that are deemed important in a particular industry where an organization operates is called critical success factors.
    False
    True
    30s
  • Q6
    The following are the advantages of CPM except:
    It allows you to analyze the relative strengths and weaknesses of your competitors which enable you to create an effective competitive strategy.
    By putting all competitors in a simple one-page matrix it makes it easy to compare the different companies visually.
    Identifying critical success factors is a crucial component of developing an effective strategy.
    It makes you discover possible opportunities and threats that might affect your organization.
    60s
  • Q7
    In CPM the company with the highest total score is the company that is strongest in the marketplace relative to the other competitors.
    False
    True
    30s
  • Q8
    In CPM the company with the highest total score is the company that is weakest in the marketplace relative to the other competitors.
    True
    False
    30s
  • Q9
    Vixta Residences management was able to identify marketing and innovation as critical success factors in their conduct of CPM. They assigned a weight of 0.40 to marketing and 0.60 to innovation for a total of 1. Further, they score (response of Vixta to the said critical success factors) marketing as 1 and innovation as 4. Given the rating scale of 1 = major weakness; 2 = minor weakness; 3 = minor strength and 4 = major strength, which of the following statement is correct?
    both are crucial in the industry.
    marketing is deemed more crucial in the industry than innovation factor.
    the innovation is deemed more crucial in the industry than marketing factor.
    both are not crucial since the rating is not given.
    120s
  • Q10
    Vixta Residences management was able to identify marketing and innovation as critical success factors in their conduct of CPM. They assigned a weight of 0.40 to marketing and 0.60 to innovation for a total of 1. Further, they score (response of Vixta to the said critical success factors) marketing as 1 and innovation as 4. Given the rating scale of 1 = major weakness; 2 = minor weakness; 3 = minor strength and 4 = major strength, which of the following statement is correct?
    The total CPM score is 2.4 meaning the Vixta Residences has gained a major weakness in those CSF.
    The total CPM score is 2.6 meaning the Vixta Residences has gained a minor strength in those CSF.
    The total CPM score is 3.2 meaning the Vixta Residences has gained a major strength in those CSF.
    The total CPM score is 2.8 meaning the Vixta Residences has gained a minor strength in those CSF.
    120s
  • Q11
    One of the disadvantage of using CPM is that the scores that are assigned to critical success factors are subjectively assigned. This means they are likely to suffer some degree of inaccuracy.
    True
    False
    45s
  • Q12
    If a particular critical success factor is weighted 0.0 (industry impact) this means that:
    the factor is considered slightly unimportant.
    the factor is considered very important.
    the factor is considered unimportant.
    the factor is considered neutral.
    45s
  • Q13
    In the conduct of CPM the higher weighted rating meaning that CSF is critically important to the industry.
    True
    False
    30s
  • Q14
    In the conduct of CPM the higher weighted rating meaning that CSF is critically important to the organization.
    True
    False
    30s
  • Q15
    A response of a company that is rated 1 in a scale of 1-4 would mean that the said company is an industry laggard.
    True
    False
    30s

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