The Competitive Profile Matrix (CPM) is a strategic analysis that allows you to compare your company to your competitors.

Competitive Profile Matrix is a strategic management tool which:

After conducting the CPM a manager will be able to do the following except:

Competitive Profile Matrix scores you against your competitors, each area of competitive importance.

All factors that are deemed important in a particular industry where an organization operates is called critical success factors.

The following are the advantages of CPM except:

In CPM the company with the highest total score is the company that is strongest in the marketplace relative to the other competitors.

In CPM the company with the highest total score is the company that is weakest in the marketplace relative to the other competitors.

Vixta Residences management was able to identify marketing and innovation as critical success factors in their conduct of CPM. They assigned a weight of 0.40 to marketing and 0.60 to innovation for a total of 1. Further, they score (response of Vixta to the said critical success factors) marketing as 1 and innovation as 4. Given the rating scale of 1 = major weakness; 2 = minor weakness; 3 = minor strength and 4 = major strength, which of the following statement is correct?

Vixta Residences management was able to identify marketing and innovation as critical success factors in their conduct of CPM. They assigned a weight of 0.40 to marketing and 0.60 to innovation for a total of 1. Further, they score (response of Vixta to the said critical success factors) marketing as 1 and innovation as 4. Given the rating scale of 1 = major weakness; 2 = minor weakness; 3 = minor strength and 4 = major strength, which of the following statement is correct?

One of the disadvantage of using CPM is that the scores that are assigned to critical success factors are subjectively assigned. This means they are likely to suffer some degree of inaccuracy.

If a particular critical success factor is weighted 0.0 (industry impact) this means that:

In the conduct of CPM the higher weighted rating meaning that CSF is critically important to the industry.

In the conduct of CPM the higher weighted rating meaning that CSF is critically important to the organization.

A response of a company that is rated 1 in a scale of 1-4 would mean that the said company is an industry laggard.

A response of a company that is rated 4 in a scale of 1-4 would mean that the said company is an industry laggard.

A response of a company that is rated 1 in a scale of 1-4 would mean that the said company is an industry leader.

Vixta Residences management was able to identify marketing and innovation as critical success factors in their conduct of CPM. They assigned a weight of 0.40 to marketing and 0.60 to innovation for a total of 1. Further, they score (response of Vixta to the said critical success factors) marketing as 1 and innovation as 4. Given the rating scale of 1 = major weakness; 2 = minor weakness; 3 = minor strength and 4 = major strength, which of the following statement is correct?

The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative opportunities and weaknesses.

Vixta Residences management was able to identify marketing and innovation as critical success factors in their conduct of CPM. They assigned a weight of 0.40 to marketing and 0.60 to innovation for a total of 1. Further, they score (response of Vixta to the said critical success factors) marketing as 1 and innovation as 4. Given the rating scale of 1 = major weakness; 2 = minor weakness; 3 = minor strength and 4 = major strength, which of the following statement is correct?