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Q 1/19
Score 0
In the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid?
45
The president is at the top of the organizational pyramid.
Front-line people are at the top of the organizational pyramid.
Customers are at the top of the organizational pyramid.
Sales are at the top of the organizational pyramid.
Q 2/19
Score 0
________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
45
Customer perceived value
Perceived usefulness
Failure avoidance rate
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19 questions
Q.
In the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid?
1
45 sec
Q.
________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
2
45 sec
Q.
Total customer value is the perceived monetary value of the bundle of economic, functional, and ________ benefits customers expect from a given market offering.
3
45 sec
Q.
One key to customer retention is ________. It would be wise for a company to measure this factor frequently.
4
30 sec
Q.
First phase of value creation in sequence is
5
45 sec
Q.
Modern-oriented company uses:
6
45 sec
Q.
It is the set of benefits a company promises to deliver its consumers to satisfy their needs.
7
60 sec
Q.
Which of the statement is CORRECT:
8
60 sec
Q.
In a given data where the total number of customer (year beginning) is 300,000 and total number of customers who left (year-end) is 140,000. The retention rate is:
9
45 sec
Q.
Monitoring customer satisfaction are done through the ff EXCEPT for:
10
60 sec
Q.
Uber expertly highlights everything that sucks about taking a traditional taxi and points out how its service is superior. It offers convenience through One tap and a car comes directly to you and Your driver knows exactly where to go. This is an example of Uber benefits that it promises to deliver. Hence, this is clearly:
11
120 sec
Q.
Which of the ff statement is true?
12
60 sec
Q.
A persons feeling of pleasure which results in products performance that match expectations is called:
13
45 sec
Q.
The seller who is at CPV disadvantage should:
14
45 sec
Q.
The _______ comprises the whole pack of benefits the firm promises to deliver.
15
45 sec
Q.
A car's value proposition should be more focused on:
16
45 sec
Q.
_______is a person’s feelings of disappointment or pleasure that result from evaluating a product’s perceived performance to their expectations.
17
45 sec
Q.
Which choice is part of establishing a customer retention program?
18
60 sec
Q.
Which statement about measuring customer satisfaction is true?
