midterm retake
Quiz by Bernardita Dalisay
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33 questions
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- Q1Defined as those activities involved in the determination of the price at which products will be offered for sale.placementPromotion mixPricePricing30s
- Q2This pricing requires maintaining the same price for the company's products. This happens when the firm is satisfied with its current market share and profitsales-oriented objectivesstatus-quo oriented objectivesprofit-oriented objectivescost based objectives30s
- Q3This strategy requires setting the price at the upper limit of the realistic range of choice.cost based strategypenetration strategytarget market strategymarket skimming strategy30s
- Q4This strategy calls for setting the price at the bottom of the realistic price range.status quo strategycost based strategypenetration strategymarket skimming strategy30s
- Q5This method calls for adding a percentage of cost on top of the total costbuyer based approachcost based approachcost margin approachcost plus pricing30s
- Q6This method establishes the price for a product based on the buyer's perception of the value of the products or services.perceived value pricingvalue pricingodd-numbered pricingloss leader pricing30s
- Q7This approach refers to the setting of prices based on what prices are being charged by competitors.competitive based approachgoing-rate pricingcompetition approachsealed bid pricing30s
- Q8This refers to modifications of the basic price to accommodate differences in customers, products, and locations.price discounts and allowancesdiscriminatory pricingtrade prmotion pricingpromotional pricing30s
- Q9Reduction from the list price that are given by sellers to buyers.promo pricingallowancessalediscounts30s
- Q10Competitive situation where there is only one seller in a marketpure monopolypure monopsonypure competitionoligopoly30s
- Q11There are only a few firms compete in the sale of a commodityoligopsonyoligopolymonopolymonopsony30s
- Q12This aims to make products or service available to its target market consistent with their purchasing pattern.distribution mixdistributionpromotionpricing30s
- Q13Performs the work of moving products from manufacturers to final consumers or business users.distribution channelplacementdistributionplace30s
- Q14The activity of persons or organizations that sell to those who buy for resale or business use.direct sellingdistributingwholesalingretailing30s
- Q15It is an activity involving the sale of products or services directly to final consumers.retailingdirect marketingwholesalingdisplay30s